You put a lot of work into creating your content. Why not have it serve you longer?

Trends come and go, and they can be great for getting some short-term exposure, but producing things with a timeless message will continue to serve you for years to come. That's evergreen content.

In today's short episode, we talk about the benefits of long-lasting content, repurposing that content for people in the future, and capitalizing on trends to bring people into your evergreen content.