There's no better way to figure out your customer than to study them! Voice of Customer research (VOC) is a tremendous and powerful tool, and the specialty of our guest.

Dave Loomis is the President of Loomis Marketing, LLC, a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies. Dave helps some of the world's largest and well-known B2B brands, including GE, STERIS, Saint-Gobain, Oshkosh and Xerox. He is a co-host of the B2B Marketing & Sales Podcast, and the author of Marketing is Everything We Do.

We discuss:

• The importance of REAL voice of customer input
• The right ways to do voice of customer research
• Success stories
• What is "customer outsight" and what's motivating you to write about it?

Dave's Top Tips:

• Know who your targets are, understand what motivates them, figure out how to reach them most effectively and engage with them consistently.
• Add value, be professional, but have fun!
• There is no substitute for personal relationships.

Connect with Dave Loomis:

• [email protected]
• 440-725-1400
• www.loomismarketing.com
• https://www.linkedin.com/in/davidloomis/

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.