By Jim Cermak
The podcast currently has 258 episodes available.
Don't let a small or cut budget stop you from Rocking your next Trade Show, Expo or Event!
Join Trade Show University host, Jim Cermak, and his guest, Rich Rodrigues, a Trade Show Troubadour and Account Executive with EDE - full-service trade show and event management company.
** Watch the Video of this interview! https://youtu.be/-s--TsZ_PGQ
We discuss:
- What to do when your budget is cut
- Creative ideas to make the most of your events
- Maximizing the opportunities with bigger event crowds and attendees
- What are Micro events and how they can help grow your brand
- The importance of #community
- And much more!
Connect with Rich Rodrigues - https://www.linkedin.com/in/rich-rodrigues/
** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Let's Talk!
Book a free 15-minute strategy call here: https://tradeshowu.biz/services
** Join the Trade Show University weekly update newsletter: https://tradeshowu.biz
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!
Ready to multiply the opportunities you get from your next trade show? Then you've got to learn how to effectively network with others! Your best leads an opportunities will come from people you personally know, so let's get to know more of them!
Here's my Top 10 Networking Tips for when you are at a Trade Show, and specifically when you are an exhibitor!
1 - Have a go-to question you use every time.
2 - Prep your quick pitch.
3 - Take advantage of networking opportunities.
4 - Bring business cards with you!
5 - At the show, network with the people at all the booths around you!
6 - When you are outside the show, look for other people wearing badges from your show!
7 - Stay at the host hotel, or at least hang out there!
8 - Don't be afraid of small talk.
9 - Be a good listener and ask good follow up questions!
10 - Be sure to Follow up with each person you meet!
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Check out the Trade Show University YouTube Channel for exclusive video trainings and tips! https://www.youtube.com/@tradeshowuniversity
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!
So if you've been wondering about AI, you've been wondering about the metaverse and what it all means for our events and our trade shows, listen to this episode.
Danny Stefanic is CEO and Founder of the Hyperspace Metaverse Platform. He is renowned for creating the world’s first metaverse and is considered a pioneer in the Metaverse for Business field, having been involved in the creation of ground-breaking 3D businesses for over 30 years.
We Discuss:
Special Offer!
Connect with Danny Stefanic & Experience Hyperspace:
We're about to turn the trade show world upside down. I am honored to have on a phenomenal guest today who is an author, speaker, and the founder of Total Life Freedom, where he helps people time and money freedom in their life. And today has started Membership Freedom where he's helping businesses develop memberships in all sorts of different niches.
Welcome Vincent Pugliese to Trade Show University!
The concept which Vincent is proposing is called The Unconference which focuses not on keynote speakers, workshops, breakout sessions, or a show floor full of exhibitors, but an event laser-focused on making key strategic connections happen among attendees!
These are connections that happen naturally or serendipitously at trade shows and events, but only in the "in-between" times and out in the hallways.
Now The Unconference is designed to make more of those connections happen and happen more powerfully! It's happening in Sarasota FL, Feb 3-5, 2025.
To learn more about The UnConference - visit https://totallifefreedom.kartra.com/page/unconferenceapplication
For more info on Membership Freedom, visit https://mymembershipfreedom.com/
To connect with Vincent: https://www.linkedin.com/in/vincent-pugliese/
To get a FREE copy of the Wealth of Connection audiobook: https://totallifefreedom.kartra.com/page/wealthofconnectionaudiobook
** Want help creating a WINNING strategy for your next Trade Show? Book a free 15-minute strategy call here: https://tradeshowu.biz/services
** Join the Trade Show University weekly update newsletter: https://tradeshowu.biz
If you are a franchise, a franchisor or a franchisee, you're in the right place today. Especially if you've been looking to figure out how to get better at marketing and trade shows.
Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of Visions2Images, a marketing agency with a focus on Franchises.
Jim and Susie discuss:
Connect with Susie Liberatore:
Want help creating your strategy? Book a free 15-minute strategy call here: https://tradeshowu.biz/services
Join the Trade Show University weekly update newsletter: https://tradeshowu.biz
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!
You're thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having worked and planned 100s of shows, you want to know what I would do?
There are 6 things you need to do to ensure you will look like a PRO and not a Rookie, and get fantastic results at your very first trade show! Before you even get started, you need to make sure you picked the right show! Check out THIS VIDEO: https://youtu.be/ILcbnClb2Xc?si=utrEz2vq5FizNzN9
And if you know you picked the right show, here's the 6 things you need to do to get ready for that show so you come back with more leads, sales and profits than if you just go in blind.
1 - Research the show, and especially the audience!
2 - Figure out your budget. What will the show cost, and all the expenses around it. Don't be caught off guard!
3 - Set goals to have success! You want to make money, and if you do it right you can fill your lead pipeline for a long time! But that starts with knowing what you need to accomplish!
4 - Focus your message to the audience so you attract them to your booth
5 - Figure the Questions you want to ask to everyone
6 - Practice! Practice! Practice!
Now that you know the 6 things you need to do to rock your very first show, click on this video to level up your game even more! https://youtu.be/Nn52LsBmBeE?si=96M7cjOhpWwUMMoW
Want help creating your strategy? Book a free 15-minute strategy call here: https://tradeshowu.biz/services
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.
If you’re a small business, you may have plans to work an upcoming show by yourself or maybe you've done it in the past. Happens with bigger businesses too! And let me tell you, having worked many expos and shows solo, it can be frustrating.
Here's 9 Tips to help you Survive and Thrive at your next Expo, Event or Trade Show!
Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get the best results possible.
The biggest issue is that you can only have indepth discussions with one person at a time.
Let me give you one big piece of advice – Don’t work by yourself! If at all possible, convince a co-worker, trusted colleague, family member or friend help you out for a few hours or few days. It will definitely be worth it!
( 1 ) Set up your booth as early as possible to allow for the unknown.
( 2 ) Get to shows early to walk the show floor and meet people.
( 3 ) Make friends with people in the booths around you.
( 4 ) Simplify and Minimize
( 5 ) Use other methods to help capture information and make you more efficient
( 6 ) Practice!
( 7 ) Get out front of your table/booth
( 8 ) Try group presenting
( 9 ) Pack snacks, water, mints to help you avoid having to leave your booth
AND...The next video you NEED to watch so you don't Unknowingly kill your results...
https://youtu.be/ftHlxygrPFw
PLEASE SUBSCRIBE TO OUR CHANNEL! https://www.youtube.com/@tradeshowuniversity
IMPROVE YOUR NEXT TRADE SHOW!
Get a Professional Booth Review or the **RIGHT Training** for your staff: https://tradeshowu.biz/services
Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event – all for FREE -- Visit https://tradeshowu.biz and drop your email on the home page!
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!
Travel Tips and Advice for getting to your next Trade Show or Event from Michael Lynn, Retired Air Force member who transported Presidents, Dignitaries and World Leaders, and is the author of the book Travel Etiquette.
Michael joins host Jim Cermak, trade show coach and founder of Trade Show University in this enlightening interview!
We discuss:
Connect with Michael Lynn:
IMPROVE YOUR NEXT TRADE SHOW!
Get a Professional Booth Review or the **RIGHT Training** for your staff: https://tradeshowu.biz/services
Get the Trade Show University email newsletter for weekly tips, tools, and expert advice to maximize the ROI for your next trade show or event – all for FREE!
-- Visit https://tradeshowu.biz and drop your email on the home page!
Mentioned in this episode:
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!
Small Businesses have to STOP Wasting Money on Trade Show and Event Sponsorships! In fact, businesses of ALL sizes need to do this!
I know I'm going to ruffle some feathers here, but stick with me.
I'm NOT telling you to Stop sponsoring, but to do them right! I'm going to give you the 3 ways to fix your sponsorships so you get the maximum return!
Look I'm not against sponsorships - they help fund the events and can be a tremendous investment. Problem is Most companies that invest in sponsorships at trade shows, conferences and events don't know how to get an ROI.
First things first - you have to know your reason for sponsoring in the first place! Maybe it's to support the show or the association in some way, and this is how you choose to do it. Fantastic!
Maybe the show is offering some added freebies or bonuses to sponsors, and you feel it's worth it. Okay great!
But maybe you're investing in a sponsorship to get your company name, logo and brand in front of a bunch of attendees and exhibitors. You are who I am talking to today.
Think about this - sponsoring something like a lanyard or a tote bag everyone gets definitely gets your logo out there in a big way! And some people even keep these things!
But ask yourself - have you ever bought from a company, or even changed your perception of a company, because their logo was on a lanyard or backpack? If you want to support the show or association putting on the show, then go ahead and sponsor the lanyard, the backpack, the disposable water bottles, or the other products.
Then there's sponsoring events inside the events - lunches, breakout sessions, after-hours networking events. For most of these events I attend, even while in the middle of them I can't tell you who the sponsor is.
Okay - so what do you do? What is a good sponsorship? HERE'S YOUR 3 TIPS!
1 - Look for a sponsorship that will bring attendees to your booth. Bingo Card, Scavenger Hunt. But do it right!
2 - If you sponsor an event - lunch, networking event - make sure you maximize your branding AND get everyone's attention by either speaking from stage, or having a team of people going around and spreading your brand.
3 - If you sponsor a product - have a message on the product to bring that product to your booth for a free gift.
Want to MAX the ROI on your Sponsorships?? Let's jump on a FREE Discovery Call!
-- Go to tradeshowu.biz/services and click on the blue "Book My Discovery Call" button!
Mentioned in this episode:
Powerful Data Analytics with BearIQ from Bear Analytics
I want to take a second to cover one of the hottest topics in the events industry right now:
Hey Exhibitors - I gotta Rant because you're missing out. You're not doing enough. You're not putting in the work.
Not that you're not working hard - I get that. You are.
But you're not doing the right things.
Ready to turn things around and Max Out your Leads and Opportunities?
Go to Tradeshowu.biz/services
Subscribe to https://www.youtube.com/@tradeshowuniversity
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.
The podcast currently has 258 episodes available.