This episode brings you an eye-opening conversation with funeral director and business owner David Storke, who shares the turning point that reshaped his entire organization. Listeners will discover why one disruptive team member can quietly erode trust, damage performance, and hold back even the strongest staff—and why removing that influence can restore harmony almost overnight. [...]

In a landscape where tradition often overshadows transformation, Angela Human and Autumn Rothermel of Director’s Corner are helping funeral homes rewrite the rules. Featured on Two Guys and a Question with Alan Creedy and Danny Jefferson, the duo shared how they’re replacing outdated, transactional marketing tactics with a more human-centered, empathy-driven approach. With decades of [...]

Click here to go to The Healing Obituary Website Perfunctory, institutional, industrial. These are words I use to describe the conventional obituary. Everyone I talk with (funeral director and customer alike) seem to agree that obituaries need something akin to life breathed into them. Sad commentary on something everyone connected directly or indirectly to the [...]

In the weeks after 9/11 a funeral director in Michigan began connecting the dots on why funerals are a critical step in healing after a loss. After observing the nation's reaction to the tragedy and loss of 911 Karl Jennings of Borek Jennings in Hamburg, Michigan realized there was a natural and universal pattern to [...]