This week's episode is with Maria Flores Portillo, General Manager, EMEA, at Amobee. Maria has been at the forefront of video and TV ad technology for many years now and her deep understanding of both the technological and commercial challenges makes her one of Europe's most highly regarded ad tech executives. This episode features discussions about how telcos can best exploit their role in the market, how Maria almost teared up when she first saw ITV's Planet V in action for the first time, and how broadcasters are/aren't adapting to the CTV revolution.