VideoWeek

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.

Sampson discusses:

- How Barb operates, including how measurement panels are created

- The evolution of panel-based measurement

- Solving the problem of zero-rated spots

- What is ‘fit for TV’ in an age of high-quality user-generated content

- Barb’s relationship with Origin, a measurement product created by ISBA

- The challenges of companies "marking their own homework" when it comes to measurement

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship.

Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types. Relo Metrics measures the impact of sponsorship deals, from TV and social posts to in-stadium activations.

Prasad also discusses: 

- The brands that took centre stage at the Olympics

- How sports sponsorships can go wrong for brands

- Untapped opportunities for advertising at sports events

- The extent to which programmatic has delivered on its promise

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores:

In this episode, Caroline Reynolds, Global Chief Digital Officer at T&Pm, joins Vincent Flood, Editor-in-Chief at VideoWeek. T&Pm was formed earlier this year when WPP merged two of its agencies, The&Partnership and mSix&Partners, positioning AI at the core of its operations. Reynolds discusses:

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Ryan Spicer, CRO at Atmosphere, a streaming TV service for businesses. Atmosphere specialises in curated content for screens in out-of-home (OOH) environments, such as restaurants, bars and waiting rooms. Spicer discusses:

In this episode, Thomas Bremond, SVP & CRO, International at FreeWheel, joins Vincent Flood, Editor-in-Chief at VideoWeek. Bremond discusses how FreeWheel has changed in light of its acquisition by Comcast, the role of social networks in TV distribution, and what it means to be a broadcaster in 2024.

This episode features Andrew Casale, CEO of Index Exchange. He joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he started Index Exchange, the state of publishing, the looming identity crisis and Google’s Privacy Sandbox, the blurring of the roles of the DSP and SSP, Index Exchange’s rapidly growing CTV business and where he’d invest $10 million today. 

In the first episode of 2024, Paul Wright, Head of Uber Advertising, UK and Ireland, joins Vincent Flood, Editor-in-Chief at VideoWeek. Wright has helped launch Uber's advertising business in the UK and Ireland, opening up the unique targeting potential of the Rides and Eats apps.

One year into the role, Wright lays out the direction of travel for the young ads business, including its video plans and first-party data offering. He also discusses his inroads into the industry as an early media sales employee at Sky, and reflects on his days at iAd, Apple's first advertising venture.

This week’s guest on the VideoWeek Podcast is Elizabeth Anyaegbuna, CEO at 16x9, a contextual media agency who work with brands to create ads and content for brands across multiple channels. Elizabeth is also President of Bloom, an organsation that supports women in the UK communications industry, and a founding member of Join Our Table, a group celebrating female Black talent in the advertising industry.  The conversation flows from Elizabeth’s early experiences in the industry, the role of content marketing and how to best distribute it, and the state of equality and inclusion in the industry. 

In this episode, Nicola Lewis, Global Chief Solutions Officer at GroupM, joins Vincent Flood, Editor-in-Chief at VideoWeek, to explore her personal and professional journey, her transition from sales to agency-side, and Finecast's rapid expansion since its inception in 2019.

The conversation follows Nicola's early forays into advertising, and the inspiring story of receiving a key promotion while undergoing treatment for cancer. She discusses the importance of support from her GroupM colleagues, the creative potential of TV, and the challenges of unifying measurement across 20 markets.