VideoWeek

In the first episode of 2024, Paul Wright, Head of Uber Advertising, UK and Ireland, joins Vincent Flood, Editor-in-Chief at VideoWeek. Wright has helped launch Uber's advertising business in the UK and Ireland, opening up the unique targeting potential of the Rides and Eats apps.

One year into the role, Wright lays out the direction of travel for the young ads business, including its video plans and first-party data offering. He also discusses his inroads into the industry as an early media sales employee at Sky, and reflects on his days at iAd, Apple's first advertising venture.

This week’s guest on the VideoWeek Podcast is Elizabeth Anyaegbuna, CEO at 16x9, a contextual media agency who work with brands to create ads and content for brands across multiple channels. Elizabeth is also President of Bloom, an organsation that supports women in the UK communications industry, and a founding member of Join Our Table, a group celebrating female Black talent in the advertising industry.  The conversation flows from Elizabeth’s early experiences in the industry, the role of content marketing and how to best distribute it, and the state of equality and inclusion in the industry. 

In this episode, Nicola Lewis, Global Chief Solutions Officer at GroupM, joins Vincent Flood, Editor-in-Chief at VideoWeek, to explore her personal and professional journey, her transition from sales to agency-side, and Finecast's rapid expansion since its inception in 2019.

The conversation follows Nicola's early forays into advertising, and the inspiring story of receiving a key promotion while undergoing treatment for cancer. She discusses the importance of support from her GroupM colleagues, the creative potential of TV, and the challenges of unifying measurement across 20 markets.

In this episode we speak to various industry luminaries and some of the VideoWeek Villa partners about what they think are the big conversation topics in Cannes this year. 

Joining Vincent Flood, Editor-in-Chief at VideoWeek are:
 

In this episode Joe Evea, CEO at Media16, joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss the CTV advertising market. Media16 specialise in advertising sales, campaign management and content distribution, and bring children’s channels like Pop, Tiny Pop and Pop Max to the market. 

The conversation topics include how Joe got started in the industry, the growth of FAST services and the role they're playing in the market, the opportunities for new entrants in CTV advertising, the considerations when dealing with the children's market, the role of data and the growing influence of the various CTV platforms.

This week's episode is with Toby Jenner, Global CEO at Wavemaker. Toby joins Vincent Flood, Editor-in-Chief at VideoWeek to discuss how he got into advertising in the first place, Mark Reed as a leader at WPP, the macroeconomy and what he's seeing in terms of client strategies, the agency relationship with programmatic technologies, and the challenges facing agencies over the coming years. 

VideoWeek events mentioned in the introduction:

VideoWeek Horizons, Wellcome Collection, London, February 23rd:  https://horizons.videoweek.com/

New Video Frontiers, BAFTA & King’s Place, London, March 22nd-23rd, 2023: https://newvideofrontiers.com

#35 Rob Christensen, SVP, Advanced Global TV, Sales & Distribution, at Vevo, the label-owned giant of music video streaming. Rob joins Vincent Flood, VideoWeek’s Editor-in-Chief, to discuss everything from about everything from Vevo’s offering, the company’s flourishing relationship with YouTube, the opportunities and challenges of scaling globally, and how to create a great company culture. 

VideoWeek events mentioned in the introduction:

VideoWeek Horizons, Wellcome Collection, London, February 23rd:  https://horizons.videoweek.com/

New Video Frontiers, BAFTA & King’s Place, London, March 22nd-23rd, 2023: https://newvideofrontiers.com

Erin Schmidt is Chief Product Placement for BEN, an LA-based company that specialises in product placement in TV shows, movies and of course in influencer videos.

In this episode she joins Vincent Flood, Editor-in-Chief at VideoWeek, to explain how the world of product placement works.

How is product placement sold and measured? How do you go about getting your product in a TV show?  And what makes good product placement vs a bad one?

Links:

BEN's Website

Referenced at the Beginning:

VideoWeek@DMEXCO
TV Rise

In this episode, Tom Goodwin, who is a keynote speaker, consultant, author and TV host, joins Vincent Flood, VideoWeek's Editor-in-Chief, for a free roaming conversation that covers everything from the WFH debate, right through to Web3 and the metaverse. Also discussed is social media and how it's used today, Tom's own experiences with being aa social media star and Miami's growing technology scene. 

Lauren Wetzel is COO of Infosum, one of the companies at the forefront of digital advertising's privacy revolution. In this episode Lauren joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss how data clean rooms work, why she hates the term 'clean room', the extent to which they're actually delivering for advertisers today, and how they can be used in a variety of ways that go beyond simply matching datasets.