<div>In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores:<br>
<br>

</div>
<ul>
<li>The challenges and methodologies for measuring retail media</li>
<li>How effective closed-loop attribution really is</li>
<li>Retail media's role in the marketing mix</li>
<li>Implications of commerce media for the consumer</li>
<li>The future of privacy</li>
</ul>

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores: The challenges and methodologies for measuring retail media How effective closed-loop attribution really is Retail media's role in the marketing mix Implications of commerce media for the consumer The future of privacy

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental - a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores:<br>
<br>


<ul>
<li>The challenges and methodologies for measuring retail media</li>
<li>How effective closed-loop attribution really is</li>
<li>Retail media's role in the marketing mix</li>
<li>Implications of commerce media for the consumer</li>
<li>The future of privacy</li>
</ul>

46: #46 David Pollet, Incremental

VideoWeek is the podcast from VideoWeek, the industry's leading source of video and CTV advertising news and insights. We'll be speaking to leaders in video & CTV advertising around the world. Hosted by Vincent Flood, Editor in Chief at VideoWeek.

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VideoWeek is the podcast from VideoWeek, the industry's leading source of video and CTV advertising news and insights. We'll be speaking to leaders in video &amp; CTV advertising around the world. Hosted by Vincent Flood, Editor in Chief at VideoWeek.

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46: #46 David Pollet, Incremental

46: #46 David Pollet, Incremental