In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.

Sampson discusses:

- How Barb operates, including how measurement panels are created

- The evolution of panel-based measurement

- Solving the problem of zero-rated spots

- What is ‘fit for TV’ in an age of high-quality user-generated content

- Barb’s relationship with Origin, a measurement product created by ISBA

- The challenges of companies "marking their own homework" when it comes to measurement