This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.

Check out Tom over on LinkedIn at https://bit.ly/3IkAE9R.

Check out Jellyfish at https://bit.ly/33jrKdJ.

The announcement of DDA in GA4 is at https://bit.ly/3trPcA7.

In other news, Dan falls over and Tom cooks up a storm!

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