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22: Geoff McMurdo on Life Inside an Agency
Geoff McMurdo is the CEO and one of three partners at marketing agency, Isabel Avery & Company. Before that he spent 20 years working in-house for powerful brands like Sony, Blackberry, and LG. In this episode, Geoff speaks to the differences between in-house and agency, the impact that digital has on measuring ROI, and what companies are in the best position to utilize an agency.
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By FunnelCakeGeoff McMurdo is the CEO and one of three partners at marketing agency, Isabel Avery & Company. Before that he spent 20 years working in-house for powerful brands like Sony, Blackberry, and LG. In this episode, Geoff speaks to the differences between in-house and agency, the impact that digital has on measuring ROI, and what companies are in the best position to utilize an agency.