The Honest Marketer

Crys talks about the changing world of Search Engine Optimization covering topics like the impact of social media, what strategies and tactics work (and no longer work) in SEO, and basic that every company should have covered.

We discuss the common problems that stem from misalignment, how to structure your teams better, and break down exactly why this is such a tough area for so many.

Steve previously worked in higher education marketing for an Ontario University and did a tremendous job at deviating from that large brand in order to fit the buyer. He explains some obstacles that he overcame in that process, how building trust with colleagues and execs was key, and the importance of thinking like your buyer when it comes to brand messaging.

We chat about how business relationships are changing, networking etiquette, and the simple things you can do to build a powerful network.

In this episode, we discuss the different ways that product marketing can help marketers, onboarding processes based on product data, and the three step guide on how to get started.

She tells us how Uberflip's marketing strategy was developed, marketing tactics, and how the role of CMO has changed. If you're wondering what her favourite 90's dance song is, she loves them all and names a few of the best.

Dan Shaw is the VP of Sales at Maintenance Assistant based in Toronto. In our talk, he speaks about the steps involved in a buyer journey, problems that stem from sales and marketing misalignment, and advice to get your teams better aligned with the proper resources.

Geoff McMurdo is the CEO and one of three partners at marketing agency, Isabel Avery & Company. Before that he spent 20 years working in-house for powerful brands like Sony, Blackberry, and LG. In this episode, Geoff speaks to the differences between in-house and agency, the impact that digital has on measuring ROI, and what companies are in the best position to utilize an agency.

Holly Tiessen is the Chief Customer Officer at PostBeyond located in Toronto, Ontario. In this interview she talks about what it means to be a Chief Customer Officer, how customer success can help bring sales and marketing together, and delivering that "wow" experience.

April discusses her favourite topic, positioning. She tells how she really feels about slogans, positioning exercises, and what parts of your brand to highlight. For those that are unfamiliar with April, she tells it how it is making this a highly entertaining listen.