When you’re $500,000 in debt with less than $10,000 in the bank, most people would panic; Sam Maxwell got creative. This episode chronicles one of the most dramatic turnaround stories in the wellness industry, from the edge of complete business failure to securing multi-million dollar funding through an unexpected connection with human biologist Gary Brecka. His insights on entrepreneurship, investor relations, and maintaining vision when everything’s collapsing make this essential viewing for anyone navigating the brutal reality of entrepreneurship. 

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Timestamps

00:00 Intro of Show

01:05 Sam Maxwell’s Back Story

11:11 Entrepreneurial Journey and Going through Addiction

21:42 Cold Plunge Changing His Life

29:09 Business Partnership Journey

41:30 Partnership with Gary Brecka

49:35 Navigating Imposter Syndrome

53:54 Meeting His Romantic Partner

58:21 Pivoting to a New Product

1:03:47 What’s Next for Cold Life?

1:05:33 Piece of Advice for His Younger Self

1:12:47 Health and Wellness Habits

1:17:25 Connect with Sam

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