Strong testimonials are your important piece of content. A testimonial from a happy customer means a lot more than a list of product features coming from your marketing team. Anything you can say, a customer can say better.

Today we give you an overview of why testimonials are so important, how you should use them, and tactical advice on how to gather them. We even include a 28-question tactical playbook on how to guide a customer testimonial conversation. 

2 simple ways of gathering testimonials we’ve found to be especially successful are: 

1. Turning problems into praise. If you receive questions about problems in your product or service, be diligent about helping solve their problems and using that feedback to improve the product. Build a relationship. Then, when the customer is HAPPY, it’s a perfect time to gently ask for a review.  
2. Proactively reach out to customers. Ask your customers if their experience with your product has been successful. If they answer yes, it’s a great time to ask them for a testimonial. If they answer no, it’s a great time to ask why and build a better relationship.