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22. How to handle out-of-scope implementation work
In response to my last post on how to sell advisory retainers, Michelle asked:
How do you price the extra implementation work? I get into trouble [because I] end up doing a lot of the work and in the long run the advising and strategy are where I make my most money. I think it's harder with Brand than simply Marketing alone. I usually do a brand and marketing audit and then build in workshops for brand dev and move into the cmo role from there. It usually leaves me feeling confused about which to focus on first or together. Thoughts about that?
Here's my response.
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By Kevin C. WhelanIn response to my last post on how to sell advisory retainers, Michelle asked:
How do you price the extra implementation work? I get into trouble [because I] end up doing a lot of the work and in the long run the advising and strategy are where I make my most money. I think it's harder with Brand than simply Marketing alone. I usually do a brand and marketing audit and then build in workshops for brand dev and move into the cmo role from there. It usually leaves me feeling confused about which to focus on first or together. Thoughts about that?
Here's my response.