Have you ever looked down on your space, your own industry, or even Apple, Starbucks, the Four Seasons Hotel, even personal brands like J-Lo, Shakira, Gwen Stafani? They all have a certain presence. It's this thing that makes a brand sticky as they say.

I've shared about consistency, and same-brand colors, pallets, and imagery, etc. All of which is very, very important, but we're going to talk today about what you're keeping hidden from everybody.

There is no one size fits all. In today's episode, I talk about getting yourself out of the strategy box, and start letting your weird be your wealth! Let's start making YOUR brand sticky!

Key Points Discussed:

(01:52) What is a sticky brand? (04:27) Find out what makes your brand sticky (09:14) Real is so much better than perfect (11:40) The benefit of shortening the time between presentation and receiving value (18:04) Your weird is your wealth

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I'd love to know your main takeaways from this episode. Screenshot and tag me on Instagram @jessicalynnco If you haven't already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!