"But I want to help everyone! Everyone needs what I have to teach!"

Yes, and.....

when you narrow the focus and use specific languaging, messaging, you're going to get the response, "I felt like you were talking to me."

You can't figure out what that messaging is, that alluring craveable message is if you don't know them, what their interests are, where they like to shop, eat, everything!

You have to start narrowing down.

And to help you do this, in today’s episode, I give you questions - and time, to start writing these things down and figurie out how to create your premium client attraction.

Key Points Discussed:

(01:15) Narrow down your ideal client (04:28) Know them better than you know yourself (06:01) We all need branding (15:15) Workshop questions to ask to clarify your ideal client (28:03) We are talking to ONE person (31:51) Bonus tip (31:37) How often should you be doing this?

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @jessicalynnco If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Are you ready to find out what makes a brand stand out and become alluring?

I am so excited to talk to you about what it takes to create an alluring brand, a craveable brand!

In this episode, I’m sharing with you how to use scripting for success.

Did you know you’re already running a script? “I can’t do it. This is gonna be hard. Why did he say this? Why did she say that?”

If you’re running a script anyway, why not run one that works for you??

This is how we can start to really, really create our own lives. And, you can use this trick for everything in your life, not just business! 

You will definitely want to grab a pen and paper to take notes today. I will be giving you a ton of juicy, juicy stuff! 

Key Points Discussed:

(01:15)Intro into creating an alluring brand (03:31) Take risks! (12:55) Scripting (22:40) They key with scripting (24:53) My personal experience (25:47) Write in the present tense (27:33) My clients scripting success story

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @jessicalynnco If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Do you do the same thing day after day, week after week?

I know especially with the pandemic I was hearing a lot of people saying they were tired of staring at the same 4 walls every day. 

One of the things I’ve learned while traveling through Europe is how important it is to TRAVEL!! 

Today I want to share with you what I learned while traveling in Europe. I talk about how I condensed my worktime from 4-5 hrs down to 1 ½ hrs, how we are in the era of being YOU, and

 why traveling, changing up our routine, and seeing something new is SO beneficial to you and your business. 

If you feel like your website or social media needs to more authentically showcase you, then DM me @jessicalynnco and let’s chat!

Key Points Discussed:

(01:00) I’m in Europe! (01:48) One of the reasons I truly love traveling (03:00) How I got 4-5 hours of work done in 1 ½ hrs while traveling in Europe (4:36) Stop hiding the real you! (06:01) Your website and social presence is more important than ever (06:52) The power of decisions (09:43) Travel, get out of your routine, see something new!

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @jessicalynnco If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Life has a funny way of taking you places, as I’m sure you’ve all experienced!

Nikki Nash is no exception. In today’s episode, she’s sharing her journey of becoming The High Vibe Marketing Mentor, where she helps people build their personal brand, become more known, and build profitable businesses from their magic, experiences, and zone of genius. (Isn’t she great?!)

She has such a beautiful soul! We talk all things branding, her book Market Your Genius, as well as life, business, entrepreneurship, being a badass woman, and so much more!

Find out more about Nikki and follow her on Instagram @nikkinashofficial 

Key Points Discussed: (00:55) Intro to Nikki and her journey to entrepreneurship (07:06) Nikki’s key learning points in her entrepreneurial journey (09:01) What to do to get out of a funk (12:19) What is the most important element of branding? (14:46) The most significant part of writing a book (20:35) The lack of marketing advice from black women + marketing as the authentic you (31:17) What to do to see amazing momentum

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @jessicalynnco If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Today we have a special episode!!…..  It’s my FIRST interview episode with such a special guest and I just love this woman to death! Her name is Kassi Underwood, and she was Harvard’s first meditation advisor, has a Masters in Divinity, from Divinity School, author of May Cause Love An Unexpected Journey of Englightenment after Abortion, and the founder of a mastermind called Money Metaphysics for Maverick Women.

In today’s episode, we talk about what is one of the most important things for women to know when it comes to money metaphysics, business, money energy, and what speaking the truth to build your brand really means.

Kassi dropped so many pearls of wisdom today! She is such a pleasure to be around, and be in the energy of. Enjoy the interview!

Find out more about Kassi at https://kassiunderwood.com/ and follow her on IG @kassiunderwood

Key Points Discussed: (03:27) What is one of the most important things for women to know when it comes to money metaphysics, business, the creation from that place? (06:00) What does it mean to speak your truth? (11:05) Let’s talk about money energy! (22:31) How people-pleasing and codependency shows up in our finances. (26: 14) I ask Kassi what she loves about her work (27:55) The importance of morning practice (34:10) What makes Kassi’s brand feel like fire to her?

Resources Mentioned: 

Sign up for Alchemy Magicmind at >>https://www.designkrew.com/mastermind

One of the most challenging parts of having a team - and maybe life in general, is communication.  Whether you have 1, 2, 50, or100 people on your team as direct employees or independent contractors, I’m giving you some quick tips that will be sure to help you start communicating more effectively with your team!

So grab a pen, and grab a paper. Let’s go!

Key Points Discussed: (02:00)Put your CEO hat on (05:26) Stay curious (08:50) Weekly team meetings (12:17) Use numbered lists for clear communication  (15:12) Recommended tools for project management (16:19) Plan ahead! (17:00) Dream to team process

Sign up for Alchemy Magicmind at >>https://www.designkrew.com/mastermind

Have you ever looked down on your space, your own industry, or even Apple, Starbucks, the Four Seasons Hotel, even personal brands like J-Lo, Shakira, Gwen Stafani? They all have a certain presence. It’s this thing that makes a brand sticky as they say. 

I’ve shared about consistency, and same-brand colors, pallets, and imagery, etc. All of which is very, very important, but we’re going to talk today about what you’re keeping hidden from everybody.

There is no one size fits all. In today’s episode, I talk about getting yourself out of the strategy box, and start letting your weird be your wealth! Let’s start making YOUR brand sticky! 

Key Points Discussed:

(01:52) What is a sticky brand? (04:27) Find out what makes your brand sticky (09:14) Real is so much better than perfect (11:40) The benefit of shortening the time between presentation and receiving value (18:04) Your weird is your wealth

Sign up for Alchemy Magicmind at >>https://www.designkrew.com/mastermind

You’re not meant to play small! You’re meant to do big things! To be a leader - to lead, to share your knowledge, what’s on your heart and in your mind and radiate from your soul, we cannot do it alone!

To build a great business requires a team. It requires you to step more into leadership, ownership, CEO vibes and allowing people who are over the moon excited to help and serve you in ways that are their zone of genius.  I want you to feel comfortable hiring your first VA (or third!), and that’s why I’m sharing this with you today.

Key Points Discussed: (07:30) Who are you looking for when hiring? (08:44)What tasks can they do, and what do they need to know to do them? (10:35) Go find some people! (12:52) The application process (13:17) Let’s talk rates (16: 45) Putting it into perspective (20:11) Recap

Sign up for Alchemy Magicmind at >> https://www.designkrew.com/mastermind

Today I want to talk about something that isn’t really brand related, but it is very important. And that is:  Money, money, money!!

If you are ready to reach your money goals, push yourself to the edge, and start making your dreams your reality, then this episode is for you!

Key Points Discussed:

(02:04) Money mindset (04:25) Where to begin (06:06) Figure out your numbers (10:00) Be open to receiving (12:49) Be like an allstar athlete! (13:40) It’s not going to hurt to try 

Sign up for Alchemy Magicmind at >>https://www.designkrew.com/mastermind

I’ve heard this a lot, “I’m afraid to go live, I’m afraid to go live. I’m afraid to go live.” So I want to address these little fear bubbles because they never stop coming! I’m not saying it’s easy to go live, or you’re not going to be afraid. You might come up against some resistance every time you do it, but that’s ok! Feeling the fear is ok! In today’s episode, you can find out how to get over the fear of going live.

Key Points Discussed: (01:21) How do you get over the fear? (02:31) YOu can’t make it about you! (07:10) What you can do instead of a full live on Facebook  (08:47) More times equal less fear (09:51) Recap

Resources Mentioned: 

Sign up for Alchemy Magicmind at >>https://www.designkrew.com/mastermind