Nonprofit Marketing Club

22. How to Plan a Year-End Fundraising Campaign That Actually Works


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Overwhelmed by the year-end fundraising season? You're not alone. In this episode of the Nonprofit Marketing Club, we're breaking down exactly how to structure your year-end fundraising campaign, so you're not scrambling in November with no plan, no content, and no time.

Whether you're running a Giving Tuesday campaign, launching a December appeal, or planning a full two-month year-end push, this episode will walk you through the five essential steps to build a successful, high-converting campaign from the ground up.

You’ll learn:

  • How to create a compelling year-end campaign theme that donors rally behind

  • Why your timeline and pre-launch plan matter more than you think

  • How to define impact-driven giving levels with real-world examples

  • What makes a core message powerful, emotional, and shareable

  • The marketing assets you must prepare before launch day

No fluff. No jargon. Just the real strategy behind running a clear, cohesive, and conversion-focused year-end fundraising campaign.

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🎯 Grab the ⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

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Tag ⁠⁠⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠⁠⁠ on Instagram

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Nonprofit Marketing ClubBy Nonprofit Marketing Club