Nonprofit Marketing Club

Does the idea of tracking your campaign results make your eyes glaze over?

You're not alone — but it's easier than you think.In this episode, we’re breaking down how to track your campaign success without needing a degree in data.

You’ll learn:

✅ The 5 key metrics that actually matter

✅ What tools to use (Google Analytics, UTM links, your email platform, and more)

✅ How to make sense of the data so you can improve next time

✅ Why post-campaign reflection is a goldmine for future growth

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🤑 Get ⁠⁠⁠⁠⁠⁠Campaign In-A-Box⁠⁠⁠⁠⁠⁠ (your next fundraising campaign, made easy)

🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.

Tag ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

Launched a fundraising campaign and got crickets? You’re not alone — but you're not stuck either.

In this episode of Nonprofit Marketing Club, I’m unpacking 5 reasons campaigns fall flat — and exactly what to do about them.

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🤑 Get ⁠⁠⁠⁠⁠Campaign In-A-Box⁠⁠⁠⁠⁠ (your next fundraising campaign, made easy)

🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.

Tag ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

You launched your fundraising campaign… but all you’re hearing is crickets. Visibility doesn’t happen by accident — it happens by design. In this episode of Nonprofit Marketing Club, I’m sharing 7 proven ways to boost your campaign’s visibility without spending a cent on ads.

Whether you’re running a Giving Tuesday campaign, year-end appeal, or any online fundraiser — this episode will help you get more eyes on your cause and more donations in the door.

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🤑 Get ⁠⁠⁠⁠⁠Campaign In-A-Box⁠⁠⁠⁠⁠ (your next fundraising campaign, made easy)

🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.

Tag ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

Most fundraising flops don’t happen after you launch — they happen before.

In this episode, I’m sharing 4 things every nonprofit must do before launching a fundraising campaign. These pre-launch steps are the foundation of strong donor engagement and real results — especially for year-end giving or Giving Tuesday campaigns.

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🤑 Get ⁠⁠⁠⁠Campaign In-A-Box⁠⁠⁠⁠ (your next fundraising campaign, made easy)

🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.

Tag ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

Should your nonprofit use your own website or a donation platform like Donorbox, FundraiseUp, or GiveWP? 🤔 In this episode of the Nonprofit Marketing Club, we break down everything you need to know to make the right call for your year-end campaign or next big fundraising push.

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🤑 Get ⁠⁠⁠⁠Campaign In-A-Box⁠⁠⁠⁠ (your next fundraising campaign, made easy)

🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.

Tag ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

Don’t fumble the follow-up. Most nonprofits work hard to secure donations… and then disappear when it matters most. In this episode of Nonprofit Marketing Club, we’re breaking down exactly what to send after someone donates—so you build trust, increase retention, and turn first-time donors into lifelong supporters.

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🤑 Get ⁠⁠⁠⁠Campaign In-A-Box⁠⁠⁠⁠ (your next fundraising campaign, made easy)

🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.

Tag ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

Struggling to build a landing page for your nonprofit's fundraising campaign?

In this episode of Nonprofit Marketing Club, we're walking through 7 essential elements every high-converting campaign page needs—plus bonus tips to build trust, drive donations, and turn visitors into lifelong supporters.

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🤑 Get ⁠⁠⁠Campaign In-A-Box⁠⁠⁠ (your next fundraising campaign, made easy)

🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Join the ⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠

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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.

Tag ⁠⁠⁠⁠⁠⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

Ever opened a donation email… and forgotten what it was even about?

Then read a single sentence and instantly reached for your wallet?

That’s the difference between a flat campaign message and one that moves people to give.

In this episode of the Nonprofit Marketing Club, I’m sharing the 4 ingredients of messaging that converts—plus a simple 3-step framework to write it, and examples you can use to make your own campaign copy stronger today.

You’ll learn how to make your message clear, emotional, and impossible to ignore.

Whether you’re launching your year-end appeal or prepping a Giving Tuesday campaign, this episode will help you write donor-centred messaging that actually works.

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🤑 Get ⁠⁠Campaign In-A-Box⁠⁠ (your next fundraising campaign, made easy)

🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Join the ⁠⁠⁠⁠⁠⁠⁠⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠

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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.

Tag ⁠⁠⁠⁠⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠⁠⁠⁠⁠ on Instagram

You’ve got the goal, the landing page, and the launch date... but is your marketing foundation strong enough to hit your target?

In this episode of the Nonprofit Marketing Club, I’m sharing the 7 campaign non-negotiables that every nonprofit must have in place before launch day. These are the things most organisations forget, but they make the difference between a campaign that flops and one that exceeds its fundraising goal.

If you're planning a Giving Tuesday appeal, a year-end fundraising push, or any kind of campaign this season, this checklist is a must.

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🤑 Get ⁠Campaign In-A-Box⁠ (your next fundraising campaign, made easy)

🎯 Grab the ⁠⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

🚀 Join the ⁠⁠⁠⁠⁠⁠⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.

Tag ⁠⁠⁠⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠⁠⁠⁠ on Instagram

Overwhelmed by the year-end fundraising season? You're not alone. In this episode of the Nonprofit Marketing Club, we're breaking down exactly how to structure your year-end fundraising campaign, so you're not scrambling in November with no plan, no content, and no time.

Whether you're running a Giving Tuesday campaign, launching a December appeal, or planning a full two-month year-end push, this episode will walk you through the five essential steps to build a successful, high-converting campaign from the ground up.

You’ll learn:

• How to create a compelling year-end campaign theme that donors rally behind
  

• Why your timeline and pre-launch plan matter more than you think
  

• How to define impact-driven giving levels with real-world examples
  

• What makes a core message powerful, emotional, and shareable
  

• The marketing assets you must prepare before launch day
  

No fluff. No jargon. Just the real strategy behind running a clear, cohesive, and conversion-focused year-end fundraising campaign.

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🤑 Get Campaign In-A-Box (your next fundraising campaign, made easy)

🎯 Grab the ⁠⁠⁠⁠⁠⁠Nonprofit Marketing Strategy Kit⁠⁠⁠⁠⁠⁠ (your plug-and-play plan!)⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

🚀 Join the ⁠⁠⁠⁠⁠⁠FREE 10-Day Social Media Challenge for Nonprofits⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠

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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.

Tag ⁠⁠⁠⁠⁠⁠@npmarketingclub⁠⁠⁠⁠⁠⁠ on Instagram