Burn the Map

22: Ignite Your Competitive Drive, GenX


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You think you're not competitive enough to build your own business. But here's what I know: your competitive drive has been there all along, hiding in your irritation, not your achievements.

That thing that makes you mutter "oh, absolutely not" under your breath? That's not complaining. That's your inner competitor pointing at what needs to change.

In this episode, I'm reframing competition. Not as aggressive ego domination, but as focused determination fueled by your values. Your competitive energy might be the most underused intelligence you own.


What You'll Learn:

  • Why the GenX "slacker" label is keeping you stuck - You're not apathetic; you're selective. Learn the difference.
  • How to remove shame from your competitive drive - Being ambitious about what you value doesn't make you a narcissist
  • Why resentment activates your competitive instinct - Your inner critic (mine's named Beyonce) has high standards worth listening to
  • The 4-step framework to turn frustration into fuel - From "this is unacceptable" to "here's what I'd change"
  • Why midlife is the perfect time to get competitive - You finally know what's worth fighting for

Shelley McIntyre helps GenXers stop slogging through corporate life, reclaim their identity, and build something real. Through her coaching programs and podcast Burn the Map, she guides midlife professionals to design a vibrant, intentional next chapter with clarity, courage, and structure.

🚀 Ready to start your next chapter?

👉 Apply for the Reinvention Partnership Program: Shelley’s step-by-step, personalized coaching framework for post-corporate professionals.
🔗 https://burnthemapcoaching.com/work-with-shelley

Or jumpstart your clarity with an Own Your Edge Strategy Session: a focused 90-minute conversation to help you move from stuck to starting.
🔗 https://burnthemapcoaching.com/own-your-edge

Let’s connect:
LinkedIn | Instagram | YouTube | Website

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Burn the MapBy Shelley McIntyre