GLASS OF MARKETING: “It’s good to be better. But it’s better to be different.” -Sally Hogshead

In this episode, I’m talking about why being different is better than ‘out-doing’ your competition. 

Because too often we look at other people in our industry and try to replicate what they do. Whether it's a reel they posted, their branding, or simply trying to replicate the success they have. 

Instead of looking outward, what if we turned into ourselves? 

And focused on what we like, what we’re good at, and who we are to attract our right fit clients.

Instead of trying to be better, let’s be different!

The only thing you have to do to be different - BE YOURSELF. 

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