Jimmy Burt, former content lead at 360Learning and now VP of Content at Good Content, joins the show to unpack how he turned David James into the face of 360’s marketing engine—driving 2M impressions in 18 months.

He tells us all about why exec-led content has to extend beyond LinkedIn, how sales and nurture motions get transformed when a leader is at the center, how companies should decide between doing it in-house or with an agency partner, and more.