RevOps Champions

22 | Making Data-Driven Decisions and Aligning GTM Teams | Michael Ewing


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In today's episode, Michael Ewing discusses the critical role of data for decision-making, alignment, and scaling teams. He emphasizes the challenges posed by siloed systems and the necessity of integrated processes to align sales, marketing, and customer success. He also encourages collaboration between the Chief Revenue Officer (CRO) and the Chief Financial Officer (CFO). He aptly describes revenue operations (RevOps) as "the glue" that brings go-to-market teams together and enables growth.

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RevOps ChampionsBy Denamico

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