In this episode of RevOps Champions, host Brendon Dennewill sits down with Peter Fuller, Founder of Workflow Academy and a leading expert in revenue operations, CRM systems, and workflow automation. Peter shares his unconventional path from studying Russian literature to building a RevOps consultancy and training ecosystem, and why the “human” side of RevOps will only become more important as AI adoption accelerates.

Peter breaks down the three pillars he teaches (ask better questions in plain English, “measure twice cut once” with clear scoping, and only then build), and explains why most AI initiatives fail: not because the tools don’t work, but because leaders chase hype instead of focused, high-ROI use cases. He offers a practical approach for 2026: empower your internal tinkerer, carve out time, and prove ROI on one micro-solution before turning AI into a company-wide strategy. The conversation is a grounded, refreshingly contrarian take on where AI actually helps RevOps teams today, especially in reporting, dashboards, SQL, and automation, without sacrificing relationships, trust, and real human context.

This episode is essential listening for RevOps leaders, operators, and executives who want to cut through AI noise, prioritize what matters, and deploy automation in ways that genuinely improve performance without distracting the business.

What You’ll Learn

• Where AI is creating real leverage in RevOps today, and where it quietly falls short
• Why the most critical parts of RevOps still depend on human judgment and trust
• A simple framework for approaching RevOps work without jumping straight to tools
• How to experiment with AI in a way that minimizes risk and maximizes learning
• How to separate real opportunity from AI hype and vendor-driven urgency
• What leaders should prioritize in 2026 to explore AI without derailing core operations

Resources Mentioned

• Cerebro Analytics
• Lovable
• Moon Knox 
• ChatGPT
• Claude
• Workflow Academy
• Aspireship
• Zoho

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of the RevOps Champions Podcast, host Brendon Dennewill is joined by Max Emma, Entrepreneur, Certified Franchise Executive, CEO of BooXkeeping , and Founder of Main Entrance . Max shares the behind-the-scenes realities of scaling a service business into a franchise: why delegation is the first step, how financial visibility becomes a leadership advantage , and what has to be true before a business is ready to franchise.

They dig into what breaks when brands franchise too early, why capital and support infrastructure matter as much as systems, and how to think about technology, especially as an accelerator without losing the human relationships that drive long-term franchise success. Max also shares how he helps candidates choose the right franchise, and closes with practical advice on persistence, finding mentors, and building an exit strategy from day one.

What You’ll Learn

• Why “Who Not How” unlocks scale by removing the founder as the bottleneck
• How to use bookkeeping as a real-time decision tool, not just tax prep
• What must be in place before franchising—and why most brands stall under 10 units
• How training, support, and systems determine whether a franchise truly scales
• When AI accelerates operations vs. erodes human connection
• Why defining your exit strategy early shapes long-term success

Resources Mentioned

• BooXkeeping 
• Main Entrance LLC
• Strategic Coach 
• Who Not How 
• QuickBooks Online 
• International Franchise Association (IFA)
• Entrepreneur Franchise 500
• USPTO trademark process 
• franchisewithmax.com

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of the RevOps Champions Podcast, host Brendon Dennewill sits down with Scott Thompson, a 23-year veteran of the franchise industry and Founder & CEO of Your Future Franchise. Scott shares his unconventional journey from first-time franchisee to executive leader across private equity-backed franchise brands, offering a rare inside look at what actually drives sustainable franchise growth.

Together, they explore why most franchise brands never make it past 100 open units, how people and systems, not technology alone, determine scalability, and what franchise leaders must rethink heading into 2026. Scott also breaks down how AI is reshaping franchise operations, development, and unit economics, while reinforcing why alignment, discipline, and leadership mindset remain the real growth constraints. This episode is essential listening for franchise executives, operators, investors, and founders navigating growth, technology adoption, and long-term brand value.

What You’ll Learn

• Why people alignment, not technology, is the biggest constraint to franchise growth.
• How franchise brands stall between 20 and 100 units and what separates those that scale past it.
• Why technology accelerates behavior but never fixes broken processes or leadership gaps.
• How AI and agentic workflows are changing franchise operations, support, and unit economics.
• What franchisors must have in place before attracting multi-unit operators or family offices.
• How to evaluate franchise opportunities based on skills, capital, and personal goals—not passion alone.
• Why leaders must evolve their mindset and systems as brands move from founder-led to scalable enterprises.

Resources Mentioned

• Your Future Franchise
• Franchise fit quiz
• Microsoft Copilot
• FranChoice
• What Got You Here Won't Get You There

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of the RevOps Champions Podcast, host Brendon Dennewill is joined by Braxton Kilgo, founder of I Believe In You (IBIY), a kindness-driven movement and purpose-led brand built to help people and organizations lead with belief before strategy. Braxton shares how his background running a high-performance B2B lead generation system shaped the way he now scales IBIY by blending belief-driven storytelling with practical, repeatable outreach systems that create real human connection.

Together, they break down how Braxton generated 237 appointments in 30 days using organic LinkedIn prospecting, why most outreach fails (and how to avoid sounding spammy), and the mindset shift that makes modern selling feel more like serving. Braxton also shares the origin story of IBIY and how a simple “I believe in you” sticker idea turned into an app-enabled bracelet movement that tracks kindness as it spreads around the world. 

The conversation tackles a challenge every revenue leader faces: balancing purpose with performance in an increasingly metrics-driven world. This episode is essential listening for RevOps professionals, B2B growth teams, and business leaders who want to build scalable systems without sacrificing authenticity.

What You’ll Learn

• How Braxton generated 237 organic appointments in 30 days by building targeted LinkedIn lists and running a structured outreach sequence.
• Why most LinkedIn outreach feels like spam and how to stand out 
• How to use “high intention, low attachment” to keep prospecting consistent without getting derailed by rejection.
• Why “serve, not sell” works as a real growth strategy 
• How raw, human communication can outperform overly polished sales messaging.
• How I Believe In You creates a trackable ripple effect of kindness. 
• How leaders can balance purpose and performance by tying impact to sustainable business fundamentals.

Resources Mentioned

• LinkedIn Sales Navigator
• I Believe In You (IBIY)
• IBIY mobile app 
• NFC (Near Field Communication) chips 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode, host Brendon Dennewill sits down with Bill Wilson, Founder and CEO of Pace Pricing and three-time software entrepreneur with over 20 years building and scaling SaaS companies. Bill shares how he evolved from software developer to pricing strategist after recognizing the deep anxiety founders face around pricing decisions. Through his work guiding hundreds of SaaS teams, he's discovered that pricing isn't just a numbers game—it's about alignment, belief, and understanding the jobs customers hire products to do.

The conversation explores why pricing, product, and positioning cannot be separated, and how misalignment at the leadership level cascades throughout organizations, leaving money on the table. Bill unpacks his PACE framework (Profile, Architect, Calibrate, Execute) and explains why he shifted from pure data-driven decisions to building belief through iterative validation. He also tackles how AI is fundamentally reshaping SaaS business models, from enabling outcome-based pricing to introducing new cost structures that challenge traditional economies of scale.

This episode is essential for SaaS founders, RevOps leaders, product executives, and B2B growth teams looking to unlock revenue through strategic pricing, eliminate cross-functional friction, and prepare their business models for an AI-driven future.

What You’ll Learn

• Why pricing misalignment at the leadership level quietly becomes a company-wide problem
• How the PACE framework brings structure and repeatability to pricing decisions
• The difference between solving a problem vs. executing a job to be done
• Why belief, not data, is the true catalyst for pricing changes and adoption
• How AI is accelerating the shift toward outcome-based pricing models
• Why product, pricing, and positioning can’t be separated, and what happens when they are
• The single most impactful action a founder can take if pricing hasn’t been reviewed in a year

Resources Mentioned

• Pace Pricing 
• PACE Framework
• Jobs to be Done (JTBD)
• Bob Moesta 
• April Dunford, author of "Obviously Awesome"
• HubSpot 
• Intercom 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode, Chris Cornelison, bestselling author, leadership expert, and founder of SolutionsRx, joins host Brendon Dennewill to unpack how leadership, clear processes, and focused adoption of AI can transform company culture and performance. They trace Chris’s journey from inheriting a one-location pharmacy to building multi-site businesses, developing the Super Culture Framework, and helping organizations balance accountability, joy, and measurable results.

The conversation centers on practical implementation: short, living documents (one-year vision, culture rules, position agreements), coaching, and using closed AI to turn processes into prompts that scale repeatable excellence. Chris shows how clarity (“clear is kind”), emotional intelligence, and data scraping with closed-AI tools accelerate onboarding, surface buried opportunities in your CRM, and make teams more productive without bloating headcount. This episode is essential listening for RevOps professionals, revenue leaders, franchise operators, and B2B growth teams who want to combine people-first leadership with pragmatic tech adoption to improve retention, speed up onboarding, and drive predictable growth.

What You’ll Learn

• Key elements of the Super Culture Framework and how it can transform your workplace.
• Practical steps to start building a super culture in your organization.
• Understand the importance of having a clear vision and structured processes in business.
• Explore how AI is being integrated into business strategies to enhance efficiency and culture.
• Gain insights into overcoming business challenges and achieving sustainable growth.

Resources Mentioned

• Super Culture Book / Framework: Use code REVOPS for 25% off when purchasing through Chris’s website: www.chriscornelison.com
• SolutionsRx
• Cerebro 
• EOS 
• The Leading Brain 
• Positive Intelligence

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this special flashback episode, host Brendon Dennewill looks back at the most powerful insights from Season 3 of RevOps Champions. Throughout the year, Brendon sat down with industry leaders, founders, strategists, technologists, and operators who are navigating massive changes in the business landscape.

As businesses navigate unprecedented transformation driven by AI's explosion and evolving growth frameworks, this episode distills critical wisdom across three major themes that emerged this season:

1. The AI revolution: We learn what’s working, steps every organization should take, and how individuals can rapidly upskill.
2. Operations and frameworks: Leaders share why EOS, RevOps, and systems alignment matter more than ever.
3. Leadership mindsets: Guests share how focus, data-driven decision-making, and exponential thinking power them and their organizations.

This episode stitches together the most actionable moments from our top guests, giving leaders a roadmap to thrive in 2026 and beyond.

Resources Mentioned

• CRIT AI Prompt Framework 
• EOS (Entrepreneurial Operating System) 
• OKRs (Objectives & Key Results) 
• RevOps Systems & CRM Alignment 
• Rockefeller Habits 
• Scaling Up
• Scrum 

Featured Guests

• Scott Litman, SVP, Capacity.ai
• Mike Kaput, Chief Content Officer, Marketing AI Institute
• Alex Bratton, CEO & Chief Geek, LexTec Global Services
• Geoff Woods, Founder, AI Leadership | Author, The AI Driven Leader
• Mike Paton, EOS Implementer, Author, and  Host of EOS Leader Podcast
• Dick Polipnick, VP of Marketing, GoRout
• Lauren Ryan, Senior Corporate Solutions Engineer, HubSpot
• Vince Chiofolo, SVP of Revenue Strategy, Dash Solutions
• A

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode, host Brendon Dennewill and Tony D’Angelo—founder of Collegiate Empowerment and creator of the Intellectual Capitalist®—explore how entrepreneurs can unlock hidden business value through intellectual property. Tony reveals how 90% of the S&P 500’s value now comes from intangibles and introduces the concept of “surplus understanding”—the overlooked proprietary knowledge driving much of a company’s revenue. He shares a practical framework for identifying, protecting, and monetizing these assets to bridge the gap between traditional business and the AI economy. A must-listen for RevOps leaders and executives looking to turn organizational know-how into protected, profit-generating IP. 

What You'll Learn

• Intellectual property is now the #1 asset class
• Four dangers block most IP strategies
• Your business holds hidden IP value
• Not all IP protections are created equal
• AI now acts as augmented intelligence for IP creation
• Protecting your processes starts with simple steps
• Trust remains the timeless currency of commerce

Resources Mentioned

• Strategic Coach 
• EOS (Entrepreneurial Operating System) 
• The Go-Giver 
• USPTO (United States Patent and Trademark Office) 
• Library of Congress 
• Instant IP by Carrie Oberbrunner  
• Primal Intelligence 
• The Print 
• Kolbe Assessment 

About Tony D'Angelo
Title: Founder & Intellectual Property Advisor
Company: Collegiate Empowerment & The Intellectual Capitalist®
To learn how to transform your useful ideas into cash flowing assets, schedule a complimentary IP Conversation with Tony D'Angelo, by going to:  www.TheIPconversation.com or if you’re ready to take the leap and enroll in The IP Simplifier Series please visit: www.IPsimplifier.com to enroll today!

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Do you ever feel like you have all the right tools and opportunities, but your business isn't as far ahead as it should be? 

In this episode of the RevOps Champions podcast, host Brendon Dennewill is joined by data and AI expert Andrew James to tackle this common feeling of paralysis among today's business leaders. They dive deep into why simply adopting more technology isn't the answer and explore the real source of competitive advantage in the AI era.

Andrew argues that the key to leapfrogging the competition lies not in external tools, but within your own company's data. The solution is to plumb your unique operational data—from your CRM, sales pipeline, and financials—directly into AI to make decisions with high conviction. This approach transforms AI from a confusing threat into a powerful ally, revealing the true constraints and leverage points within your business.

This episode is essential for RevOps professionals, B2B executives, and any leader feeling stuck, providing a clear framework to move from analysis paralysis to profitable, data-driven action.

What You'll Learn

• The Profitability 2×2 Matrix: A simple way to find your next big win: map your efforts by whether they increase revenue or cut costs—and whether they target new or existing customers. 
• Why Conviction Beats Accuracy: Most leaders aren’t stuck from lack of data, but lack of conviction. Frame AI projects as clear, high-confidence “trades,” not perfect strategies.
• The Power of Internal Data: LLMs know what everyone knows. Your private CRM, financial, and ops data is what gives you a real edge—if you connect it to AI.
• Finding Your X-Factor Metric: Identify the one money-based metric—like cost per acquisition or revenue per lead—that, if improved, accelerates your entire business.
• From Top-Down to All-In: Stop centralizing decisions. Share data and AI tools across teams so everyone can act on insights and drive results faster.

Resources Mentioned

• X-Factor Optimization
• Cerebro Analytics
• HubSpot
• Psychology of Money and The Art of Spending Money by Morgan Housel
• Google OKRs (Objectives and Key Results)
• Automation tools: N8n,

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, host Brendon Dennewill sits down with Hannah Ajikawo, founder and CEO of Revenue Funnel, HubSpot modern sales leader, and LinkedIn top voice in B2B sales. With 17 years of experience leading sales and go-to-market teams, Hannah shares her philosophy on making sales simple by stripping away the over-engineered complexity that holds revenue teams back.

Hannah challenges conventional wisdom about sales methodologies, arguing that companies often lose sight of fundamentals by trying to turn salespeople into formula-following robots. She reveals how misalignment across revenue teams—from unclear ownership to missing expectations—costs companies millions and explains why being "data-informed" beats being "data-driven" every time. The conversation explores practical frameworks for building alignment, leveraging AI effectively, and finishing Q4 strong while setting up for success in 2026.

This episode is essential listening for RevOps professionals, CROs, sales leaders, and founders who want to cut through the noise, realign their revenue engine around what actually works, and scale growth without adding unnecessary complexity or headcount.

What You'll Learn

• Why sales becomes unnecessarily complicated
• The true meaning of revenue alignment
• The 72.9% Ronaldo Principle for launching initiatives
• Data-informed vs. data-driven strategy
• How AI is reshaping buying and selling
• Sales velocity as the CRO's north star metric
• Practical Q4 advice for hitting targets

Resources Mentioned

• The Go-Giver by Bob Berg 
• Revenue Funnel Go-to-Market Health Check 
• HubSpot Academy 
• EOS (Entrepreneurial Operating System)
• Denamico Growth Readiness Score 

About Hannah Ajikawo

Title: Founder & CEO
 Company: Revenue Funnel

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com.

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!