RevOps Champions

In this episode of RevOps Champions, host Brendon Dennewill sits down with Rob Triggs, founder of RTR and creator of the CALM Sales Program, to share his journey and unpack what it really takes to scale revenue and build predictable, high-performing engines without chaos.

Rob details his unconventional path, from Xerox service technician to top-performing sales leader, which fundamentally shaped his belief that selling is an act of service, not pressure, a concept he argues is universally applicable.

This episode is a must-listen for founders, revenue leaders, and operators who want aligned teams, calmer sales motions, and scalable systems built for the future.

What You’ll Learn

• Why empowerment is the key to scaling without slowing momentum
• How misalignment shows up at growth ceilings
• What separates data-driven companies from teams that just collect date
• Where CRM and automation implementations go wrong and how to get them right
• How AI shifts leaders from reactive reporting to predictive decision-making
• Why belief, mindset, and clarity still matter in an AI-powered organization

Resources

• Working Genius 
• Ceilings of Complexity
• DigiMarCon
• CALM Sales Program

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, host Brendon Dennewill talks with Hayden Stafford, President and Chief Revenue Officer at Seismic. Drawing on 25+years leading go-to market teams at Microsoft, Salesforce, IBM, and Pegasystems, Hayden explains why modern growth depends on a "well-plumbed" revenue system, where sales, success, support, partners, and service operate as one connected engine. 

Hayden reframes enablement as the strategic translation layer that turns boardroom strategy into frontline execution with the right context, content, and coaching inside the flow of work. The conversation also tackles market downturn readiness, the CFO/CRO tension, and the importance of leading indicators, and a pragmatic view of AI adoption. 

What You'll Learn

• How revenue strategy and revenue systems work together to drive results
• Why enablement is a cross-functional translation layer, not just training
• What it means for RevOps to move from reporting outcomes to surfacing signals
• Where AI delivers the most value when embedded in daily workflows
• The first alignment levers CROs should focus on
• How to recognize when AI adoption stalls before impact shows up

Resources Mentioned

• Seismic
• Satya Nadella 
• Microsoft Dynamics 365 
• Salesforce Agentforce
• Microsoft Copilot

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, host Brendon Dennewill talks with Jennifer Zick, CEO of Authentic and creator of the Authentic Growth Marketing Operating System. With 25+ years in B2B marketing across startups, PE-backed companies, and global organizations, Jennifer unpacks the predictable pattern she’s seen as companies scale: founder-led, sales-driven growth eventually leaves behind a trail of “random acts of marketing.”

Jennifer explains the “little marketing vs. big marketing” shift, where marketing stops being a sidecar to sales and becomes a strategic, leadership-aligned growth discipline across the full customer lifecycle. The conversation covers why marketing often lacks the right seat in the organization chart, how RevOps becomes the glue for execution and measurement, and why fractional leadership is evolving into a long-term operating model, especially as AI improves tactical efficiency without replacing executive judgment.

This episode is essential listening for CEOs, revenue leaders, CMOs, and RevOps professionals who want more predictable growth, clearer ROI, and a scalable marketing system that supports acquisition, retention, and valuation over time.

 What You’ll Learn

• The growth lifecycle shift: founder-led → sales-driven → go-to-market strategic
• Little marketing vs. big marketing
• The evolution of fractional CMOs from a temporary “bridge” to a long-term operating model 
• Why RevOps/Marketing ops acts as the connective tissue
• The predictability mindset
• The measurement ecosystem beyond CAC/LTV

Resources Mentioned

• Authentic Growth Marketing Operating System
• Random Acts of Marketing Assessment
• Fractional is Forever
• Bow Tie / “Flipped Funnel
• The E-Myth

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, host Brendon Dennewill sits down with Peter Fuller, Founder of Workflow Academy and a leading expert in revenue operations, CRM systems, and workflow automation. Peter shares his unconventional path from studying Russian literature to building a RevOps consultancy and training ecosystem, and why the “human” side of RevOps will only become more important as AI adoption accelerates.

Peter breaks down the three pillars he teaches (ask better questions in plain English, “measure twice cut once” with clear scoping, and only then build), and explains why most AI initiatives fail: not because the tools don’t work, but because leaders chase hype instead of focused, high-ROI use cases. He offers a practical approach for 2026: empower your internal tinkerer, carve out time, and prove ROI on one micro-solution before turning AI into a company-wide strategy. The conversation is a grounded, refreshingly contrarian take on where AI actually helps RevOps teams today, especially in reporting, dashboards, SQL, and automation, without sacrificing relationships, trust, and real human context.

This episode is essential listening for RevOps leaders, operators, and executives who want to cut through AI noise, prioritize what matters, and deploy automation in ways that genuinely improve performance without distracting the business.

What You’ll Learn

• Where AI is creating real leverage in RevOps today, and where it quietly falls short
• Why the most critical parts of RevOps still depend on human judgment and trust
• A simple framework for approaching RevOps work without jumping straight to tools
• How to experiment with AI in a way that minimizes risk and maximizes learning
• How to separate real opportunity from AI hype and vendor-driven urgency
• What leaders should prioritize in 2026 to explore AI without derailing core operations

Resources Mentioned

• Cerebro Analytics
• Lovable
• Moon Knox 
• ChatGPT
• Claude
• Workflow Academy
• Aspireship
• Zoho

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of the RevOps Champions Podcast, host Brendon Dennewill is joined by Max Emma, Entrepreneur, Certified Franchise Executive, CEO of BooXkeeping , and Founder of Main Entrance . Max shares the behind-the-scenes realities of scaling a service business into a franchise: why delegation is the first step, how financial visibility becomes a leadership advantage , and what has to be true before a business is ready to franchise.

They dig into what breaks when brands franchise too early, why capital and support infrastructure matter as much as systems, and how to think about technology, especially as an accelerator without losing the human relationships that drive long-term franchise success. Max also shares how he helps candidates choose the right franchise, and closes with practical advice on persistence, finding mentors, and building an exit strategy from day one.

What You’ll Learn

• Why “Who Not How” unlocks scale by removing the founder as the bottleneck
• How to use bookkeeping as a real-time decision tool, not just tax prep
• What must be in place before franchising—and why most brands stall under 10 units
• How training, support, and systems determine whether a franchise truly scales
• When AI accelerates operations vs. erodes human connection
• Why defining your exit strategy early shapes long-term success

Resources Mentioned

• BooXkeeping 
• Main Entrance LLC
• Strategic Coach 
• Who Not How 
• QuickBooks Online 
• International Franchise Association (IFA)
• Entrepreneur Franchise 500
• USPTO trademark process 
• franchisewithmax.com

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of the RevOps Champions Podcast, host Brendon Dennewill sits down with Scott Thompson, a 23-year veteran of the franchise industry and Founder & CEO of Your Future Franchise. Scott shares his unconventional journey from first-time franchisee to executive leader across private equity-backed franchise brands, offering a rare inside look at what actually drives sustainable franchise growth.

Together, they explore why most franchise brands never make it past 100 open units, how people and systems, not technology alone, determine scalability, and what franchise leaders must rethink heading into 2026. Scott also breaks down how AI is reshaping franchise operations, development, and unit economics, while reinforcing why alignment, discipline, and leadership mindset remain the real growth constraints. This episode is essential listening for franchise executives, operators, investors, and founders navigating growth, technology adoption, and long-term brand value.

What You’ll Learn

• Why people alignment, not technology, is the biggest constraint to franchise growth.
• How franchise brands stall between 20 and 100 units and what separates those that scale past it.
• Why technology accelerates behavior but never fixes broken processes or leadership gaps.
• How AI and agentic workflows are changing franchise operations, support, and unit economics.
• What franchisors must have in place before attracting multi-unit operators or family offices.
• How to evaluate franchise opportunities based on skills, capital, and personal goals—not passion alone.
• Why leaders must evolve their mindset and systems as brands move from founder-led to scalable enterprises.

Resources Mentioned

• Your Future Franchise
• Franchise fit quiz
• Microsoft Copilot
• FranChoice
• What Got You Here Won't Get You There

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of the RevOps Champions Podcast, host Brendon Dennewill is joined by Braxton Kilgo, founder of I Believe In You (IBIY), a kindness-driven movement and purpose-led brand built to help people and organizations lead with belief before strategy. Braxton shares how his background running a high-performance B2B lead generation system shaped the way he now scales IBIY by blending belief-driven storytelling with practical, repeatable outreach systems that create real human connection.

Together, they break down how Braxton generated 237 appointments in 30 days using organic LinkedIn prospecting, why most outreach fails (and how to avoid sounding spammy), and the mindset shift that makes modern selling feel more like serving. Braxton also shares the origin story of IBIY and how a simple “I believe in you” sticker idea turned into an app-enabled bracelet movement that tracks kindness as it spreads around the world. 

The conversation tackles a challenge every revenue leader faces: balancing purpose with performance in an increasingly metrics-driven world. This episode is essential listening for RevOps professionals, B2B growth teams, and business leaders who want to build scalable systems without sacrificing authenticity.

What You’ll Learn

• How Braxton generated 237 organic appointments in 30 days by building targeted LinkedIn lists and running a structured outreach sequence.
• Why most LinkedIn outreach feels like spam and how to stand out 
• How to use “high intention, low attachment” to keep prospecting consistent without getting derailed by rejection.
• Why “serve, not sell” works as a real growth strategy 
• How raw, human communication can outperform overly polished sales messaging.
• How I Believe In You creates a trackable ripple effect of kindness. 
• How leaders can balance purpose and performance by tying impact to sustainable business fundamentals.

Resources Mentioned

• LinkedIn Sales Navigator
• I Believe In You (IBIY)
• IBIY mobile app 
• NFC (Near Field Communication) chips 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode, host Brendon Dennewill sits down with Bill Wilson, Founder and CEO of Pace Pricing and three-time software entrepreneur with over 20 years building and scaling SaaS companies. Bill shares how he evolved from software developer to pricing strategist after recognizing the deep anxiety founders face around pricing decisions. Through his work guiding hundreds of SaaS teams, he's discovered that pricing isn't just a numbers game—it's about alignment, belief, and understanding the jobs customers hire products to do.

The conversation explores why pricing, product, and positioning cannot be separated, and how misalignment at the leadership level cascades throughout organizations, leaving money on the table. Bill unpacks his PACE framework (Profile, Architect, Calibrate, Execute) and explains why he shifted from pure data-driven decisions to building belief through iterative validation. He also tackles how AI is fundamentally reshaping SaaS business models, from enabling outcome-based pricing to introducing new cost structures that challenge traditional economies of scale.

This episode is essential for SaaS founders, RevOps leaders, product executives, and B2B growth teams looking to unlock revenue through strategic pricing, eliminate cross-functional friction, and prepare their business models for an AI-driven future.

What You’ll Learn

• Why pricing misalignment at the leadership level quietly becomes a company-wide problem
• How the PACE framework brings structure and repeatability to pricing decisions
• The difference between solving a problem vs. executing a job to be done
• Why belief, not data, is the true catalyst for pricing changes and adoption
• How AI is accelerating the shift toward outcome-based pricing models
• Why product, pricing, and positioning can’t be separated, and what happens when they are
• The single most impactful action a founder can take if pricing hasn’t been reviewed in a year

Resources Mentioned

• Pace Pricing 
• PACE Framework
• Jobs to be Done (JTBD)
• Bob Moesta 
• April Dunford, author of "Obviously Awesome"
• HubSpot 
• Intercom 
• N8N 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode, Chris Cornelison, bestselling author, leadership expert, and founder of SolutionsRx, joins host Brendon Dennewill to unpack how leadership, clear processes, and focused adoption of AI can transform company culture and performance. They trace Chris’s journey from inheriting a one-location pharmacy to building multi-site businesses, developing the Super Culture Framework, and helping organizations balance accountability, joy, and measurable results.

The conversation centers on practical implementation: short, living documents (one-year vision, culture rules, position agreements), coaching, and using closed AI to turn processes into prompts that scale repeatable excellence. Chris shows how clarity (“clear is kind”), emotional intelligence, and data scraping with closed-AI tools accelerate onboarding, surface buried opportunities in your CRM, and make teams more productive without bloating headcount. This episode is essential listening for RevOps professionals, revenue leaders, franchise operators, and B2B growth teams who want to combine people-first leadership with pragmatic tech adoption to improve retention, speed up onboarding, and drive predictable growth.

• Key elements of the Super Culture Framework and how it can transform your workplace.
• Practical steps to start building a super culture in your organization.
• Understand the importance of having a clear vision and structured processes in business.
• Explore how AI is being integrated into business strategies to enhance efficiency and culture.
• Gain insights into overcoming business challenges and achieving sustainable growth.

• Super Culture Book / Framework: Use code REVOPS for 25% off when purchasing through Chris’s website: www.chriscornelison.com
• SolutionsRx
• Cerebro 
• EOS 
• The Leading Brain 
• Positive Intelligence

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this special flashback episode, host Brendon Dennewill looks back at the most powerful insights from Season 3 of RevOps Champions. Throughout the year, Brendon sat down with industry leaders, founders, strategists, technologists, and operators who are navigating massive changes in the business landscape.

As businesses navigate unprecedented transformation driven by AI's explosion and evolving growth frameworks, this episode distills critical wisdom across three major themes that emerged this season:

1. The AI revolution: We learn what’s working, steps every organization should take, and how individuals can rapidly upskill.
2. Operations and frameworks: Leaders share why EOS, RevOps, and systems alignment matter more than ever.
3. Leadership mindsets: Guests share how focus, data-driven decision-making, and exponential thinking power them and their organizations.

This episode stitches together the most actionable moments from our top guests, giving leaders a roadmap to thrive in 2026 and beyond.

Resources Mentioned

• CRIT AI Prompt Framework 
• EOS (Entrepreneurial Operating System) 
• OKRs (Objectives & Key Results) 
• RevOps Systems & CRM Alignment 
• Rockefeller Habits 
• Scaling Up
• Scrum 

Featured Guests

• Scott Litman, SVP, Capacity.ai
• Mike Kaput, Chief Content Officer, Marketing AI Institute
• Alex Bratton, CEO & Chief Geek, LexTec Global Services
• Geoff Woods, Founder, AI Leadership | Author, The AI Driven Leader
• Mike Paton, EOS Implementer, Author, and  Host of EOS Leader Podcast
• Dick Polipnick, VP of Marketing, GoRout
• Lauren Ryan, Senior Corporate Solutions Engineer, HubSpot
• Vince Chiofolo, SVP of Revenue Strategy, Dash Solutions
• Andrew James, Founder & CEO, Cerebro Analytics
• Chad T. Jenkins, CEO, SeedSpark Collab
• Katie Donovan, CEO, Camp Digital
  
  
  

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!