In this episode, Kate Kompelien discusses her process for building a customer experience (CX) strategy and how companies can use a customer-centric approach to achieve revenue growth.

The conversation explores the link between CX and revenue, as well as the importance of measuring and tracking customer feedback to drive improvements. Kate also highlights the role of technology in aligning customer-facing teams to enhance the customer experience.

Episode Highlights

• 01:01 Challenges in Building Customer Experience Strategy
• 03:19 Overcoming Roadblocks in Implementing Customer Experience
• 06:44 The Link Between Customer Experience and CRM
• 12:24 Defining CX Strategy and Technology Scoping
• 15:12 Understanding Current State and Future State Experience
• 20:24 Consolidating Ideas and Creating Roadmaps
• 22:20 Customer Experience in B2B and B2C
• 25:13 Who Owns Customer Experience?
• 27:32 Tying Customer Experience to Revenue
• 30:51 Designing a Measurement Program for Customer Experience
• 35:13 The Role of CFOs in Customer Experience
• 39:27 The Bowtie Funnel and Customer Retention

Find more at revopschampions.com

In this episode of RevOps Champions, Kyle Jepson, the senior inbound professor at HubSpot, walks us through the most significant features Hubspot updated in 2022. Then, he demos each and gives us a closer look into a function's past and current capabilities. 

Find more at revopschampions.com

Sales visibility makes sales management much more accessible. And sales visibility creates clarity, camaraderie, and empathy — foundations you can scale your business on. 

But while sales managers are responsible for enabling the entire team's success, your sales team is often focused on their efforts and results. That is why it is necessary that an individual or a team is evaluated based on their performance or behavior related to what they are responsible for.

According to Aaron Rickard, the VP of Operations at Denamico, when a team is aligned and working well, you're still going to have problems; however, the team will be able to solve them.

In this episode of RevOps Champions, Aaron explains the biggest problems companies face regarding sales visibility. Aaron and our host Tiffany Cavegn get into the importance of clarity, clean data, horizontal accountability, and sales methodology for business and also discuss the automation process.

Find more at revopschampions.com

Find more at revopschampions.com

In this episode of RevOps Champions, we welcome Jack Coopersmith, GTM Specialist – Commerce & Payments at HubSpot. Jack introduces HubSpot Payments and why the solution, although built for small and mid-size businesses, can be a good fit for organizations across various industries. 

Jack also shares why Hubspot shifted from being an inbound marketing-focused company to a commerce company and what it looks like to build a commerce-powered CRM with the aspiration of making it the number-one solution in the global market. 

Find more at revopschampions.com

Every leader knows how important it is to analyze business data. And whether you want to track your marketing strategy or alter your processes, HubSpot reporting is key to success. 

But if you want to create a report that drives your business forward, you need to ask yourself the right questions. 

In this episode of the RevOps Champions podcast, our host Tiffany Cavegn welcomes Bradley Hofbauer, the director of digital enablement at Denamico. They discuss the essential questions you must answer before creating a new report in HubSpot.

Find more at revopschampions.com

In this episode of RevOps Champions, we are joined by Devyn Bellamy, the senior marketing manager, partner GTM enablement at HubSpot, and George B. Thomas, the owner of George B. Thomas. 

The two share their experiences building various communities, the challenges they faced along the way, and the lessons they learned. They also discuss authenticity, consistency, and mastering the art of listening as critical factors in building and growing a community online.

Find more at revopschampions.com

It's safe to say that the pandemic has changed our lives, and we don't connect with each other the way we used to. But a real human connection will always remain a key part of our lives. 

In this episode of the RevOps Champions podcast, our host Brendon Dennewill welcomes Justin Breen, an author and entrepreneur at BrEpic & Epic Life. They talk about creating connections through content, why people don't connect in the same way, and the formula for building a successful company.

RevOps is a B2B function that uses automation to help teams make decisions that grow the business. It represents the convergence of marketing, sales, and customer service and has four components: people, process, data, and technology.

But companies often do not take into account the alignment of all these components. They only invest in technology, thinking that it will fix data, processes, and people.

Paul Pirkle, the president of Mid-America Paper Recycling, points out that technology can make people, processes, and data better, faster, and cheaper, but only if you understand these three components.

In this episode of RevOps Champions, Paul gets into the importance of using automation systems to keep you organized. He and our host Brendon Dennewill discuss RevOps, the significance of communicating both with customers and within the organization, and how business technology impacts customer experience.

Find more at revopschampions.com

RevOps is all about maximizing the business's revenue potential. And technology is one of its most important components.

But there's more to RevOps than just tech — it is actually more about aligning people, processes, and technology to grow your business. 

In this episode of the RevOps Champions podcast, our host Brendon Dennewill welcomes Scott Sannes, the principal & director of strategic growth at SEH (Short Elliott Hendrickson). They talk about the importance of user experience, what is the client lifecycle, and why alignment is everything in an organization.

Find more at revopschampions.com