RevOps Champions

Get the inside scoop on HubSpot's game-changing INBOUND 2025 releases! Denamico team members, Alise Kostick, RevOps Strategist, and Sophie Schaffran, Marketing Director, break down key updates through the lens of organizational roles.

They focus on how HubSpot is unifying data and transforming how teams work together. This episode is for RevOps leaders, marketers, sales professionals, and service teams who want to understand how these updates will impact their daily workflows and strategic initiatives.

What You'll Learn:

• Operations Hub to Data Hub transformation and what it means for RevOps professionals managing complex data workflows
• Marketing Studio, the new visual campaign planning tool that combines whiteboarding, project management, and performance tracking
• Smart CRM updates including Kanban boards, timeline views, and a map view for territory planning
• AI-powered CPQ in Commerce Hub and who it's for today 
• Breeze AI evolution including Breeze Studio, Assistants and new Agents
• Self-generating CRM data that pulls unstructured data from sources like email signatures, auto-responses, and call transcripts

Releases Mentioned:

• HubSpot INBOUND 2025 Fall Spotlight 
• Denamico newsletter: 3 big shifts from INBOUND 
  • Data Hub: Data Studio, Data Quality
  • Commerce Hub CPQ (in public beta)
  • Smart CRM: Self-Generating CRM Data, Smart Insights, Flexible CRM Views
  • Breeze Studio: Customer Agent, Prospecting Agent, Data Agent, Breeze Assistant 
  • Marketing Hub: Marketing Studio, AI-Powered Email, Segments and Personalization

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode, Brendon Dennewill sits down with Kevin Davis, Founder of BoogieBoard, to explore how territory design can make—or break—sales performance. From his experiences at NetSuite and Google to launching BoogieBoard, Kevin shares how poor territory planning costs companies time, money, and morale. The conversation dives into sales strategy, AI's role in market intelligence, CRM integration, and how to overcome the hidden opportunity costs that stall growth. Whether you're a RevOps leader, sales strategist, or part of a seller-doer team, this episode is packed with insights on designing smarter systems that drive real revenue outcomes.

What You'll Learn

• Why territory design is a strategic lever, not just an operational task
• How poor territory planning erodes trust and increases sales rep turnover
• The role of AI in transforming market data into actionable territory insights
• Why RevOps leaders often identify problems but lack empowerment to solve them
• How seller-doer models in professional services can benefit from territory optimization
• The importance of establishing a "North Star" for territory design processes

Resources & Mentions

• BoogieBoard: Territory design and planning platform
• Roger Federer's Commencement Speech: Referenced for the "53% winning" mindset
• Salesforce & HubSpot: Primary CRM integrations mentioned
• Snowflake: Customer data platform integration
• AI and Data Substacks: Kevin promises to share recommendations for data-driven sales strategies
• EOS (Entrepreneurial Operating System): Business planning framework mentioned

About Kevin Davis

Title: Co-Founder and CEO 

Company: BoogieBoard

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this compelling conversation, Kate Donovan, founder and CEO of CAMP Digital, shares how she transformed from a dyslexic social worker into a tech-savvy entrepreneur who revolutionized marketing for the home services industry. After being told by Google to "get out of auto" and enter the home services space - which was a "technological desert" in 2018 - Kate built a capacity-aligned marketing platform that has scaled to serve trades businesses across multiple verticals.

The episode explores Kate's unique approach to scaling businesses through her four-pillar philosophy: people, process, data, and technology. She discusses the critical balance of leveraging AI without creating liability, the importance of slowing down to go faster, and why understanding your team's capacity is essential for sustainable growth. Kate's social work background shines through in her people-first leadership style and commitment to hiring diverse talent, including LGBTQIA+ individuals, veterans, and second-chance employees.

This conversation is perfect for service business owners, marketing leaders, and entrepreneurs looking to understand how technology can solve real business problems while maintaining a human-centered approach to growth.

What You'll Learn:

• The CAMP Framework: How Capacity Aligned Marketing Platform revolutionizes service business marketing by connecting capacity management with ad spend
• The "Three Times Rule": Kate's philosophy that if you do something three times, you should automate it with technology
• AI Implementation Strategy: How to leverage AI tools while avoiding data privacy pitfalls and regulatory compliance issues
• People-First Scaling: Why hiring for diversity and creating inclusive culture drives business differentiation
• The Spinning Plates Analogy: How to balance people, process, data, and technology for sustainable growth
• EOS Integration: How the Entrepreneurial Operating System supports scaling from startup to established business

Resources Mentioned:

• Camp Digital: Home services marketing platform (capacity-aligned marketing)
• Capacity Pro: Dashboard that manages marketing spend based on technician capacity
• EOS (Entrepreneurial Operating System): Business framework both hosts implement
• HubSpot: CRM and marketing platform discussed
• Google My Business & Google Ads: Platforms referenced for home services marketing
• ChatGPT: AI tool discussed with privacy considerations
• Dealer Teamwork: Sean Stapleton's company (Katie's brother) where she previously worked

About:          Kate Donovan
Title:            C.E.O.
Company:  CAMP Digital

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this eye-opening conversation, Brendon Dennewill sits down with Kristen McGarr, Founder and Fractional CRO from Adroit Insights, to discuss why most CRM implementations fail and what businesses can do differently. They dive deep into the critical importance of prioritizing people and processes before technology, sharing real-world examples of how this approach transformed a 6-person company into a 21-person team in just six months.

Kristen brings her unique perspective as both a CRO and CRM expert, explaining why adoption is the #1 metric for CRM success and how to think about your CRM as a valued team member rather than just another software expense. This episode is perfect for business leaders considering a CRM implementation, struggling with current adoption issues, or planning for growth.

What You'll Learn:

• Why the "people, process, technology" framework is critical for CRM success
• The real reasons CRM implementations fail (and how to avoid them)
• How to calculate the true cost of CRM ownership beyond software subscriptions
• Strategies for maintaining data integrity as your business grows
• The importance of having an internal CRM champion

Resources Mentioned:

• HubSpot: Comprehensive CRM and marketing platform
• Zoho: Business software suite and CRM platform
• Upwork: Platform for finding CRM support resources
• IDC Research: Total value of ecosystem studies
• Google Sheets integrations: For bridging spreadsheet users to CRM adoption

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, Brendon Dennewill sits down with Tom Lambotte, Founder of AI Simplifier, to explore how leaders can shift their mindset and simplify AI adoption within their organizations. Tom introduces his framework of eight AI mindsets, designed to help business leaders integrate AI practically and strategically—without getting overwhelmed. The conversation covers why foundational knowledge is essential, how to avoid overcomplicating tools, and the importance of A players in scaling effective teams.

Key Takeaways:

• AI integration should be simple, purposeful, and aligned with strategic goals.
• Foundational understanding leads to more confident, effective use of AI tools.
• Leaders need to guide teams through mindset shifts, not just technology shifts.
• Productivity grows when you focus on fewer, higher-value tasks.
• AI enhances human capabilities—it doesn't replace them.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, Brendon Dennewill sits down with Nick Powills, CEO of Mainland and franchise marketing veteran, to unpack why many franchise brands struggle to scale. Nick breaks down the true cost of growth, the absence of RevOps thinking in franchising, and why critical metrics like LTV and CAC are often overlooked. He shares how integrating strategic CFOs, aligning operations, and rethinking technology can drive long-term value. Drawing from 20+ years of experience and his book Sticks and Stones, Nick offers a roadmap for building resilient, scalable businesses.

Key Takeaways:

• Why capital and realistic expectations are make-or-break
• The untapped role of strategic CFOs in franchise growth
• Aligning people, process, data, and tech for enterprise value
• How personal challenges can shape stronger business leaders

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, Brendon Dennewill sits down with Chad T. Jenkins—entrepreneur, innovator, and founder of SEEDSPARK CoLAB Partners—for a deep dive into the evolving world of business innovation, structured growth, and the Idea Economy.

Chad shares insights from his journey launching over 50 ventures and helping companies across North America scale through intentional, systematized approaches. He unpacks his proprietary icVCR Growth Method—focused on Identifying, Clarifying, and Leveraging Vision, Capability, and Reach—and introduces the ISO framework (Identify, Structure, Optimize), which transforms collaboration into a sustainable competitive advantage.

Throughout the conversation, Chad emphasizes how friction can signal opportunity, how technology should amplify human connection, and why unique value contributions are key to thriving in today’s idea-driven economy. He also explores the opportunities and risks posed by AI, the importance of vision clarity, and how to ensure data and tech remain assets, not liabilities.

Listeners will gain practical insights on how to:

• Identify friction as a catalyst for innovation
• Leverage existing capabilities to unlock new value
• Expand reach through partnerships and networks
• Use tech to empower, not replace, human collaboration

Whether you're an entrepreneur, RevOps leader, or part of a larger organization, this episode delivers a fresh perspective on turning imagination into impact—and building systems that support sustainable, exponential growth.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, Brendon Dennewill welcomes Geoff Woods—a dynamic leader whose career spans scaling The ONE Thing brand, driving a steel company’s market cap from $750M to $12B, and now guiding executives at the forefront of AI-powered leadership.

Geoff shares how his success stems from two key drivers: surrounding himself with the right people and asking the kinds of high-leverage questions that spark real transformation. Together, he and Brendon explore how AI, when used strategically—not just tactically—can help leaders amplify their impact and focus on what truly moves the needle.

A key theme of the episode is Geoff’s redefinition of AI as more than just automation. He shares how he uses AI as a thought partner—from building AI “boards” to support business planning, to curating The Collective, a peer group of C-suite leaders collaborating on real-world applications of AI. Geoff also introduces his CRIT framework (Context, Role, Interview, Task), a practical model for using AI to solve high-value problems—the 20% of work that drives 80% of outcomes.

Geoff Woods is the founder of AI Leadership, author of The AI Driven Leader, and a trusted coach to Fortune 500 executives. Brendon Dennewill, co-founder of Denamico, brings deep expertise in aligning people, process, data, and technology for growth. Together, they challenge listeners to think bigger, act with vision, and embrace AI as a catalyst for both personal leadership development and organizational transformation.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, Brendon Dennewill is joined by Mike Kaput, Chief Content Officer at Marketing AI Institute and strategic leader at SmarterX, to talk about breaking down the real-world barriers to AI adoption—and how teams can take small, practical steps that drive big results.

Mike shares the evolution of the Marketing AI Institute, which launched in 2016 to help marketers build AI literacy. Today, through SmarterX, that mission has expanded to support cross-functional teams—marketing, sales, HR, legal, and beyond—in adopting AI in a way that’s grounded in strategy and education.

Together, Brendon and Mike explore what often holds organizations back. While many invest in tools, they skip the critical first step: ensuring their people understand AI and how it can support their work. Mike warns against chasing the “next big thing” without a clear plan and instead recommends starting with what you have—documenting workflows, identifying use cases, and building a culture of experimentation.

They also highlight how RevOps plays a vital role in enabling AI readiness—from clean, connected data to structured processes. Legal, IT, and change management aren’t just back-end concerns—they're foundational to scaling AI responsibly.

Whether you're just beginning your AI journey or looking to optimize your approach, this episode offers actionable takeaways. The message is simple but powerful: AI doesn’t require a massive overhaul to make an impact. Start small. Stay consistent. And build toward smarter, more scalable operations—one step at a time.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

In this episode of RevOps Champions, Brendon Dennewill welcomes Chris Briest, the founder of Mile High AI and a seasoned sales enablement leader, for an engaging discussion about the transformative power of AI in sales organizations. Chris shares his journey from SaaS enablement roles to launching his own consultancy, focusing on practical applications of AI rather than just theoretical potential. The conversation centers on how revenue leaders and individual sellers can leverage AI to differentiate themselves in a competitive market, stressing that the true winners will be those who adopt and effectively use these tools.

A major highlight of the episode is the exploration of personalized outreach at scale. Chris explains how AI, when properly equipped with brand and persona context, can enable reps to perform high-level research and generate tailored messaging faster than ever—reducing prospecting and multithreading time by up to 80%. He provides actionable advice and live demonstrations on integrating custom GPTs and context kits into workflows, making it clear that the goal is to empower reps and streamline processes, not just add another layer of technology. They also tackle the hurdles of change management and adoption, emphasizing the importance of embedding AI seamlessly into existing routines and investing in continuous training.

The conversation wraps up with a call to action for both sales leaders and individual reps. Senior leaders are urged to make decisive moves toward AI adoption, resisting the temptation to let change aversion stall progress, while reps are encouraged to invest in AI fluency as a way to advance their careers and become indispensable. Throughout the episode, Chris and Brendon’s insights provide a roadmap for mid-market and emerging companies to harness the operational and competitive advantages AI offers—driving more relevant outbound activity, stronger conversations, and ultimately greater revenue impact.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see: 

• Benchmark data showing how you stack up to other organizations
• A clear view of your operational maturity 
• Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

• Subscribe to the RevOps Champions Newsletter
• LinkedIn
• YouTube
• Explore the show at revopschampions.com. 

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!