Jason Voiovich is the author of "Marketer in Chief: How Each President Sold the American Idea" - a book charting the evolution of the United States through the eyes of its chief salesperson. Several of the stories in the book touch on branding and messaging, but one in particular stands out: Warren Harding and the Pershing Map. Before there was an interstate highway system, the manufacturing community needed decent roads to get goods to market (and more to the point for General Pershing, for war readiness).

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Twitter: @JasonTVoiovich

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Michelle Segrest has created and branded editorial content for the processing industries since 2008. She has toured manufacturing facilities in more than 75 cities, in 12 countries, and on three continents. Contact her at [email protected]

She is the author of the 3-volume book series “Modern Manufacturing” which features more than 30 real-world stories of industry champions and how they are using big data and innovative processes to build the factory of the future.

Resources and Links:

Factory of the Future Podcast

Manufacturing Trends

Build the Factory of the Future

Bionics Drive Factory Automation

The Future of IIoT

Augmented Reality

Robotics

Modern Manufacturing Book Series

If you have interesting information to share and want to contact Michelle about being a guest on a future episode of this Podcast, send her an email at [email protected].

Music: Powerwalkin’ by Future Joust www.epidemicsound.com

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