Paul Colligan – The Back Story

There’s a great story about this podcast that I would like to share with you before I really dive into who Paul is and what transpired during this episode. So, to start things off, I have to go back to February of 2014 in sunny San Diego. I went to an event where I was fortunate enough to speak with an expert panel in front of 300+ peers in my industry. It was a fairly nerve racking experience and if the super animated crowd of 300+ anxious event goer’s weren’t enough, I was sharing the stage with a couple people I really looked up to. I had been following them, at this point, for a couple years and have learned so much from them that I actually used what they taught me in my own business. Guess what? It works.

This takes me to my introduction to Paul Colligan. He was one of the co-hosts of the event. If you are anything like me, then you really enjoy live events. Especially if they are produced well with tons of great content and entertaining speakers. Paul is definitely an entertaining speaker. Anyone attending an event where Paul is speaking can see how much passion Paul has for his craft. Sometimes, it’s almost as if he forgets to breathe when he’s talking becuase it seems he can hardly wait to tell you about his next thought. I liken it to a child who just gets back from Disneyland and wants to tell you all about their day. Only difference? Paul is talking tech.

Without getting too far off track, I was able to meet and talk with Paul for the first time in person. It was a really cool feeling. He had been talking about “multicasting” at this particular event. Multicasting is a way in which you can create content once via video and reproduce the content multiple times by extracting the content and making a book out of it, posting blogs, pulling the audio and uploading the audio to a podcast, etc. I was particularly interested in podcasting. After I got to listen to Paul speak about the power of podcasting and how easy and fun it was, I had to get started. Now, here’s what I did next… ready? NOTHING!

There are three ways to make money with podcasting… direct, indirect and integrated. – Paul Colligan

Can you believe that? After that big build up at the event, I did nothing. What the heck is wrong with me? As you get to learn more about Paul today and in the future, you will learn that he is full of “Action”. He doesn’t just preach… he practices what he preaches. He hangs out with other action takers and that is who Paul Colligan is. A couple months later, I listened to Paul’s podcast again and I finally got off my lazy arse and got to work on my show. I never looked back since. One of the reasons I got involved in podcasting is because of Paul. I won’t ever be able to thank him for all his words of wisdom that helped motivate me to stop riding the pine and get in the game (ah, see what I mean by the title of the show now)? Thank you, Paul.

@colligan interviewed on @iheartradio http://t.co/Y2BDe1hulm #podcasting #marketing #youtube #srtp