Stop Riding the Pine

Colin Wayne

Colin Wayne is the Founder and CEO of Redline Steel, a customized steel manufacturing company inspired by design and relentless innovation to bring a level of quality unprecedented to what’s been seen in home decor.

“A huge level of culture that people resonate with is when they can see their management group or leader with them every step of the way.” – Colin Wayne

Leading the Way to Success

Colin has an amazing drive in business. He is the type of leader who is not afraid to get into the trenches. This year, his goal is to have 1 million product orders.

“As an entrepreneur that’s progressively growing and aggressively growing, it’s hard to realize the success you’ve had until it’s pointed out by a ton of other people.” – Colin Wayne

Entrepreneur Journey

Since he founded Redline Steel in 2016, they have grown to nearly 50 employees. A military veteran, he served for the U.S. for almost 7 years with 3 tours. Going to the gym helped him cope during his transition to civilian life.

“You’ve got to lead from the front.” – Colin Wayne on choosing the people to work with and guiding them towards the vision

He is also a former fitness model and was the face of more than 50 magazines which include Men’s Health and Men’s Fitness. And, as a social media sensation, he has millions of followers on different platforms.

Defining Success with the Team

To Colin, success is waking up every morning on his terms and being able to live the life he wants. Every day, he wakes up with a passion for the things he does.

He loves turning something from concept to reality and that is exactly what they are doing at Redline Steel. He believes that each employee they hire can bring value to the company and can achieve a high pinnacle of success with them.

To hear from Colin Wayne, download and listen to the episode. Connect with him through the links below. Remember to let Colin know you heard about him on Stop Riding the Pine!

Show Links from Colin Wayne:

* Website – RedlineSteel.com

* Facebook

* Instagram

* Twitter

If you haven’t checked it out yet, listen to our previous episode Jason Treu Building a High-Performing Team | Ep. 249. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!

Jason Treu

Jason Treu (Troy) is an executive coach, podcast host and is the best-selling author of Social Wealth. He works with corporate leaders as well as with startups to maximize their potential and performance.

“If you could find some links, some things people could do, you could change performance in a team, in a working group, across different business units or in an organization no matter how big it was.” – Jason Treu

Operating with Teammates

Jason returns to Stop Riding the Pine Podcast since his appearance on episode 80, where he talked about Finding Your Blind Spots. In his many years of talking with people, he saw the common challenge faced and that is applying the lessons learned.

“In many ways, the best teams, were more like a family than the other teams were.” – Jason Treu

According to him, it is important to consider how we operate with one another in our daily lives. This rings true across our established relationships.

Better Relationships in Business

How do you operate with others in business? In this setting, according to Jason, we are basically reliant on others for success. Solopreneurs, for example, get better relationships through their networks.

Low vs High-Performing Teams

Jason has spent time with teams and found inefficiency was always there. Some teams did perform well and some team did not. But the difference between these two sets of teams is more than the skills and abilities of their members.

Teams, where members were happy, excited and motivated, produce a different outcome. Regardless of the size of the team, leaders could find clues to what can be done to up the performance.

To hear from Jason Treu, download and listen to the episode. Connect with him through the links below. Remember to let Jason know you heard about him on Stop Riding the Pine!

Show Links from Jason Treu:

* Website – Work with Jason

* LinkedIn

* Book – Social Wealth

* Game – Cards Against Mundanity

If you haven’t checked it out yet, listen to our previous episode Scott Beebe The Power of Intentional Leadership | Ep. 248. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!

Scott Beebe

Scott Beebe is the Founder of My Business on Purpose. He is passionate about helping small businesses develop systems and processes, and is personally godsend to our businesses.

“Once you decide that ‘I want to intentionally grow a culture’, that’s when we get into this hunger mindset of what a real leader looks like.” – Scott Beebe

My Business on Purpose

At My Business on Purpose, as Scott puts it, they liberate small business owners from the chaos. They are all about implementation in the business.

“Culture is interesting. It is biological. What grows in culture merely reflects what’s planted in the culture.” – Scott Beebe

Importance of Company Culture

They also want to help business owners really consider what company culture means to them. He believes that culture is a reflection of anything implemented in the company.

“When you look at your culture and you hate what you see, that’s what you planted.” – Scott Beebe

Thus, when leaders plant seeds of positivity and growth, the company yields the same fruits and reflects them in their culture.

The Hunger Mindset in Leadership

Implementation isn’t simply the laying out of a company’s mission, vision, and values. Leadership creates a difference in it. What is a leader and what does it look like?

From Scott’s Hunger Mindset Slides, we learn that there can be a lot of things running inside an average business owner or leader’s mind daily. These things may include growing, serving, and community building, and long-term vision.

To hear from Scott Beebe, download and listen to the episode. Connect with him through the links below. Remember to let Scott know you heard about him on Stop Riding the Pine!

Show Links from Scott Beebe:

* Website – My Business on Purpose

* My BOP on Facebook

* Scott on Facebook

* Hunger Mindset Slides

If you haven’t checked it out yet, listen to our previous episode Gabe Arnold On Hiring a Copywriter for Your Business | Ep. 247. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!

Gabe Arnold

Gabe Arnold is the go-to guy when it comes to copywriting and marketing. For over a decade now, he’s helped tons of businesses through sustainable digital marketing and tech services made possible at his company called Copywriter Today.

“You cannot micro-manage and control everything and build a team, because there is no point in building a team if you are constantly standing on their shoulder every day.” – Gabe Arnold

Passion for Digital Marketing

Gabe was 16 years old when he built and sold his first website. In his early 20s, he ended up building a multimillion-dollar construction company. He scaled it through digital marketing, websites, and SEO.

But he lost the company when the housing market crashed. It was then he realized what he truly loved in his business and that was marketing.

Copywriting for Websites

From that point, Gabe focused on building websites to help brands market themselves online. He worked with them from design up to the implementation. With a team, they were able to complete over 4500 websites.

“It was the perfect model. I can write and I’ve started this business, and it is exactly what I wanted to be and work for.” – Gabe Arnold on launching the copywriting services for websites

But in the process, he’d always return to specific pages only to find them empty. The clients themselves couldn’t figure out what content to place. Not long after, he pursued copywriting for websites.

The Right Time to Hire a Copywriter

It is nice to have someone else craft the exact story you want to present. Gabe discusses the different things involved in the process. First, it is challenging to have your own perspective on something that has already taken place in your head.

You already know what to do but you’re stuck. You don’t exactly know how to express it in writing. That is when specialists like copywriters can be of great help to your business.

To hear from Gabe Arnold, download and listen to the episode. Connect with Gabe through the links below. Remember to let him know you heard about him on Stop Riding the Pine!

Show Links from Gabe Arnold:

* Website – Copywriter Today

* Gabe on Facebook

* Copywriter Today on Facebook

If you haven’t checked it out yet, listen to our previous episode George Zwierko & Mike Compton How to Produce a Successful Video Campaign | Ep. 246. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!

George Zwierko & Mike Compton

George Zwierko & Mike Compton are the Co-Founders of Three Chairs Production, a video production company located at Tampa, Florida. For five years now, they have brought people to an advanced level of brand experience through high-quality videos.

“So, the magic is in the pre-production. Magic is in the research that we do for brands … Yeah, it’s always taking a step back and starting with the why.” – George Zwierko

Starting Three Chairs Production

Prior to Three Chairs Production, George ran an ad agency. He’s always been in the creative industry. One day, he decided that he needed a video production arm to market his agency.

He’s known Mike for many years since he used to be his client. When he heard that Mike went to become an independent producer, he reconnected with him and started the company.

Three Chairs, Three Key Persons

The name of their company expresses the idea of an open conversation over a cup of coffee. The three chairs represent the key participants in the production journey: the producer, the creative, and the client.

“In order to take it to another level, you have to not only see it, hear it, and connect with it but you should also experience it.” – George Zwierko on storytelling through videos

High-Quality Video Experience

One of their lines of business has been into the interactive space. They are, in fact, doing an interactive experience installation within the Amalie Arena — home to NHL’s Tampa Bay Lightning.

“When you get there, you’d feel like you are at a complete destination but you are immersed in the brand 360 degrees.” – George Zwierko

The interactive space allows a person to experience a brand completely with all its sights, sound, touch, and smell. It brings the person to an advanced level of brand engagement. There’s an interactive display that allows a guest to sit in a space and completely engage with the video.

To hear from George Zwierko & Mike Compton, download and listen to the episode. Connect with George & Mike through the links below. Remember to let them know you heard about them on Stop Riding the Pine!

Show Links from George Zwierko & Mike Compton:

* Website – Three Chairs Production

If you haven’t checked it out yet, listen to our previous episode Tim Fargo Why Bootstrapping Beats Being Funded | Ep. 245. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!

Tim Fargo

Tim Fargo is the President at SocialJukebox, a content management system that has helped brands to streamline their social media marketing campaigns. Today, he talks about the hustle myth and his own story as an entrepreneur.

“By going away, it’s a little bit you enable people to handle things by giving them the opportunity to do it while you’re not there.” – Tim Fargo

From Zero to Multimillion Dollars

Tim has always been entrepreneurial. One time in college, he decided to launch a resume matching service where students and companies could meet.

“Your path is your path, so you kinda have to get your own bruises along the way.” – Tim Fargo

The business did not succeed as expected but he learned so much from that experience. True enough, he applied the lessons later on at Omega Insurance Services, an insurance fraud investigative company he co-founded and sold for $20 million.

Debunking the Hustle Myth

While hard work is an important component of getting ahead, it isn’t everything there is in achieving success. Apple, for example, didn’t work harder.

“They weren’t focused on reiterating an existing idea; they were focused on reinventing an idea.” – Tim Fargo on what made Apple one of a kind

According to Tim, they took a very different approach from their competition. It’s the nuances that make businesses stand out.

Marketing for the Business

As with other entrepreneurs, Tim worked a lot in starting a business. Marketing, he shares, was always the challenge because it’s uncontrollable.

He was running a service business and needed to keep his staff busy. The first thing he did every day was to bring work. Everything else went secondary.

To hear from Tim Fargo, download and listen to the episode. Connect with Tim through the links below. Remember to let Tim know you heard about him on Stop Riding the Pine!

Show Links from Tim Fargo:

* Website – SocialJukebox

* Facebook

* Twitter

* LinkedIn

If you haven’t checked it out yet, listen to our previous episode Josh Elledge How to Grow Your Business through Influence | Ep. 244. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!

Josh Elledge

Josh Elledge is a serial entrepreneur and U.S. Navy Veteran, who is passionate about helping his fellow entrepreneurs to level up their influence. With efficient strategies, they, too, can scale their businesses in the right direction.

“The best, most successful people are not only good at what they do but they are incredible promoters. They are also very thoughtful about taking their work and getting out on the road with it.” – Josh Elledge

The Power of Influence for Businesses

Nowadays, the average consumer sees thousands of brand messages daily. Competitors can be found anywhere online, marketing through various types and pieces of content.

That’s why it is critical for businesses to find ways that will help them level up their perceived authority. As Josh puts it, there’s work to be done in order to stand out.

Up My Influence Online

Many businesses are already online. Unfortunately, there is this so-called Great Divide — a digital barrier that seemingly prevents consumers from connecting and establishing authentic relationships with brands.

“People don’t get to see the real you. That’s a problem that is keeping a lot of us (businesses owners and entrepreneurs) from making a lot of money as we could.” – Josh Elledge

Josh and his team specialize in helping others boost their influence. Hence, the name of their company “Up My Influence”. They were able to generate over $6 million dollars in revenue for SavingsAngel.com by making sure they are very available to audiences.

Where Authority Comes From

Contrary to popular belief, success in business does not come from having a college degree. According to Josh, authority comes from a willingness to teach and to lead.

“If you love people and if you love serving other people, you’re on your way.” – Josh Elledge on what it takes to succeed in business

The good news is that advancements in technology have made it easier to connect with people from anywhere in the world. For any business, influence can multiply the amount of respect it has in the industry. It can also boost sales, audience size, and growth opportunities.

To hear from Josh Elledge, download and listen to the episode. Connect with him through the links below. Remember to let Josh know you heard about him on Stop Riding the Pine!

Show Links from Josh Elledge:

* Website – Up My Influence

* Facebook

* Instagram

* Twitter

* LinkedIn

If you haven’t checked it out yet, listen to our previous episode Erik Seversen On the Path of Self Discovery | Ep. 243. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!

Erik Seversen

Erik Seversen is an Adventurer, Writer, Speaker, and Educator who helps others discover their own greatness, learn how to take action, and add passion and meaning to their lives.

“There are times when the risk is deadly and it is always a calculated risk. And for the business, there are these fears that we feel and overcoming them is great.” – Erik Seversen

From Ordinary to Extraordinary

Erik used to be the kind of person who’d prefer sitting on the bench instead of getting in the game. It was not until high school when he started making the 180-degree turn in his life.

“I created a company called Innovative Educational Services to use these business strategies in education which I really don’t see anybody else doing. ” – Erik Seversen

During his spare time, he mowed lawns to raise enough money for a trip to London and hitchhike from South to Central Africa. Erik pursued a Master’s degree in Anthropology later on and taught English as a second language.

Realizing he needed more income to sustain his family, he launched his own business and fell in love with it. Within 10 years, he helped the company grow from earning $7 to over $100m.

Success in Business

Erik went into business against his desire but ended up absolutely loving it. He combined his 10 years of teaching experience with business strategies and entrepreneurial formulas.

“Synergy is figuring out what my skills are and what they aren’t, finding somebody who has the opposite skills, and creating harmony with that to make things grow.” – Erik Seversen

He discusses how running a business is similar to climbing a mountain. One may not succeed in every way but may choose to accept the situation and start anew.

Climbing the World’s Highest Peaks

Erik started mountain climbing when he was around 40 years old. He worked for an orphanage in India at that time. Following his colleague’s advice, he went to Nepal to visit his friend’s family.

That was the first time he saw Mt. Everest. From then on, he challenged himself to climb the highest mountain anywhere that’s near. True enough, he’s climbed the highest peak in 9 countries and 9 states.

To hear from Erik Seversen, download and listen to the episode. Connect with him through the links below. Remember to let Erik know you heard about him on Stop Riding the Pine!

Show Links from Erik Seversen:

* Website – Work with Erik

* LinkedIn

* Twitter

* Facebook

If you haven’t checked it out yet, listen to our previous episode Jeffrey Shaw The Key to an Irresistible Business | Ep. 242. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!

Jeffrey Shaw

Jeffrey Shaw speaks to entrepreneurs and business leaders alike about the value of using the right language to reach out to the right people. He’s a speaker, coach, photographer and podcast host. Today, he shares the story and lessons that inked his pen as scribe of the book Lingo.

“What people want is a deep, authentic connection. They want to feel like we get them and they get us in return. And speaking one’s lingo does that.” – Jeffrey Shaw

Lingo: A Thirty-Year Story

The skill sets we use to provide service to customers take years of sharpening.

“You’re not paying for that event, you’re not paying for my time. You’re paying for the decades of self-development and education and exploration that went into it to get you at this moment with this skill set.” – Jeffrey Shaw

The same is true for writing a book. Lingo is a culmination of personal stories stemming from on a life-altering encounter that is more relevant today than ever.

The Plot Twist

In 1984, then 20-year-old Jeffrey put up his own photography business right after graduating. He got engaged, his business flourished. But then his father passed away one month short of a year into his entrepreneurial career.

This event shook his life and put everything in a tailspin until one day, he realized he needed to reinvent himself.

Speaking the Right Language

Jeffrey was speaking to a prospective client about the value of family portraits and handing them down to their children. The response he got led Jeffrey to a startling revelation, the crux of Lingo.

“And I realized in that moment why my business wasn’t working. I literally would speak in the wrong language to the wrong people.” – Jeffrey Shaw

To hear from Jeffrey Shaw, download and listen to the episode. Connect with him through the links below. Remember to let Jeffrey know you heard about him on Stop Riding the Pine!

Show Links from Jeffrey Shaw:

* Website – Work with Jeffrey

If you haven’t checked it out yet, listen to our previous episode Jesse Cole A Customer Experience that Stands Out | Ep. 241. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!

Jesse Cole

Jesse Cole teaches fellow entrepreneurs how to rise above the noise and succeed. His baseball team, The Savannah Bananas, has sold out 32 straight games. Today, he imparts the things he’s learned with his book Find Your Yellow Tux.

“You can have the greatest business model in the world, but if no one sees or hears or knows what you’re doing, good luck! And, that’s what happened to us.” – Jesse Cole

Doing Business Differently

Jesse is fascinated by those who do business differently. If you haven’t seen Jesse yet or have not heard about him before, he easily stands out from the crowd because of his yellow tuxedo. He has 7 of them and wears them all the time.

“Find your yellow tux — what makes you different, what makes you stand out; it’s the best version of yourself.” – Jesse Cole

Unparalleled Customer Experience

Jesse transformed the way people enjoy baseball. He and his team turned baseball into a non-stop fun.

During their games, one may see someone dancing with Justin Timberlake songs in the middle of the game or doing other things. They stand out through experience.

Attention, Not Marketing

Many people may try to fit in instead of being their actual selves. Jesse loves to go against the conventional tide and follow the extraordinary path.

“Attention beats marketing 1000% of the time. If you are not creating some attention with what you are doing, you don’t have the people’s eyes and ears.” – Jesse Cole

When they came up with the book, they did a world book tour but not in the same way expected. They went to Epcot instead and had a book tour in every country available.

To hear from Jesse Cole, download and listen to the episode. Connect with him through the links below. Remember to let Jesse know you heard about him on Stop Riding the Pine!

Show Links from Jesse Cole:

* Book – Find Your Yellow Tux

* Website – The Savannah Bananas

If you haven’t checked it out yet, listen to our previous episode Brian Greenberg How to Get Customers to Respond to Your Marketing | Ep. 240. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!