Sign up to save your podcasts
Or
Share 22 Trust Begins With Ethical Claims You Can Proudly Stand Behind, Risa Schulman With Tap Root
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
22 Trust Begins With Ethical Claims You Can Proudly Stand Behind, Risa Schulman With Tap Root
The strength of every natural brand is the trust consumers have in it. It’s the promise of consistent quality they can count on every time. Trust begins with the claims brands make and their ability to support them. Learn common pitfalls to avoid
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
The strength of every natural brand is the trust consumers have in it. It’s the promise of consistent quality they can count on every time. Trust begins with the claims brands make and their ability to support them. Learn common pitfalls to avoid.
I have a question for you. Have you had an opportunity to listen to episode 10 of this podcast? Episode 10 was Retail Horror Stories. The reason I ask is because I shared several real-life stories about costly mistakes that brands make. For example, packages that don't stand up on the shelf or packages that won't even fit on the shelf.
Imagine this, you're a brand, you spent a lot of time and energy developing a product. Your goal is to get it in the hands of more consumers, but in your haste you overlook something. Perhaps something as important as making sure the product will fit on the shelf. This story's a lot like that, only more importantly this story goes to the heart of your brand. Let me explain. You've taken the time to search out the best ingredients to provide the best value to your customers. Next, you want to sing the praises of your brand all over the packaging and on any marketing material you have, but can you make that claim legitimately?
This story is about how to help you identify what you need to know so that when you make a claim you can stand behind it proudly without any concerns of anyone questioning the integrity and the efficacy of your product. Today's story is a road map to help you identify before you start building the product, what you need to know so that you can set yourself up for future success. I'm pleased to introduce Risa with Tap~Root. She's a well-known author and advocate for natural products.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session22
View all episodes
By Daniel Lohman
5
2222 ratings
The strength of every natural brand is the trust consumers have in it. It’s the promise of consistent quality they can count on every time. Trust begins with the claims brands make and their ability to support them. Learn common pitfalls to avoid
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
The strength of every natural brand is the trust consumers have in it. It’s the promise of consistent quality they can count on every time. Trust begins with the claims brands make and their ability to support them. Learn common pitfalls to avoid.
I have a question for you. Have you had an opportunity to listen to episode 10 of this podcast? Episode 10 was Retail Horror Stories. The reason I ask is because I shared several real-life stories about costly mistakes that brands make. For example, packages that don't stand up on the shelf or packages that won't even fit on the shelf.
Imagine this, you're a brand, you spent a lot of time and energy developing a product. Your goal is to get it in the hands of more consumers, but in your haste you overlook something. Perhaps something as important as making sure the product will fit on the shelf. This story's a lot like that, only more importantly this story goes to the heart of your brand. Let me explain. You've taken the time to search out the best ingredients to provide the best value to your customers. Next, you want to sing the praises of your brand all over the packaging and on any marketing material you have, but can you make that claim legitimately?
This story is about how to help you identify what you need to know so that when you make a claim you can stand behind it proudly without any concerns of anyone questioning the integrity and the efficacy of your product. Today's story is a road map to help you identify before you start building the product, what you need to know so that you can set yourself up for future success. I'm pleased to introduce Risa with Tap~Root. She's a well-known author and advocate for natural products.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session22