We Card was founded to minimize youth access to tobacco. More than two decades later, it's working, and there are a number of new initiatives to further its success. The hosts share clips from interviews conducted at NACS Day on the Hill to learn the importance of advocacy – and how others can get involved. NACS was a founding member of the pioneering We Card program that was launched in in 1995 to help introduce the concept of responsible retailing on a massive scale. Today, convenience stores verify identifications for age-restricted products 4.5 million times a day – almost triple the 1.8 million IDs verified by TSA on a daily basis. TheWe Card program has provided retailers with over one million in-store educational kits and has trained over 375,000 retail employees nationwide.

Guest: Doug Anderson, president of The We Card Program

Co-hosts: Jeff Lenard, VP of Strategic Industry Initiatives for theNational Association of Convenience Stores; John Eichberger, Executive Director, Fuels Institute