Last week, we focused on taking artificial intelligence (AI) out of its black box. This week, we're highlighting why artificial intelligence isn't a nice-to-have, but a must-have, in today's digital landscape.

On this episode, Sammi is joined by Paul Roetzer, the co-founder and CEO of Marketing Artificial Intelligence Institute, an online institute that educates modern marketers on the potential of AI and connects them with AI-powered technologies. He and Sammi discuss how the past two years have forced marketers and sellers to adopt AI, what a good artificial intelligence experience looks like, and how all go-to-market teams can (and should) align around artificial intelligence.

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You can connect with Sammi, Paul, and the Drift Podcast Network on Twitter @sammireinstein,@paulroetzer, and @DriftPodcasts.