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Summary

In this episode, Stacy Covitz addresses common questions about running Facebook ads, including budgeting, types of ads for beginners, and reasons for ad rejection. She emphasizes the importance of testing different ad formats and starting with a small budget to familiarize Facebook with your business.

Takeaways

• Start with a small budget, around $3-$5 a day.
• Testing is crucial to determine what works best.
• Awareness or engagement ads are ideal for beginners.
• Don't ask for sales right away; build familiarity first.
• Ad rejections can be frustrating and unclear.
• Facebook may not specify why an ad was rejected.
• Testing different formats can yield unexpected results.
• Engagement ads help get your name out there.
• Be prepared for potential policy violations without clear explanations.
• Starting small helps Facebook understand your business.

Sound Bites

"You have to test."
"Don't ask for a sale."
"They won't tell you."
Chapters


01:18 Budgeting for Facebook Ads
02:22 Testing Ad Formats
03:37 Choosing the Right Ad Objective
04:55 Understanding Ad Rejections

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