Group programs can feel like the golden ticket to scaling your business - less time, more income, more impact. But how do you know if and when it's the right next step for you?

In this episode of the Dietitian Success Podcast, I break down everything dietitian business owners need to know about a group offer - the pros, the challenges, and what needs to be in place before you launch.

Whether you’re dreaming about your first group program or wondering how to shift away from 1:1s, we’ll walk through what to consider, how to position your offer, and creative ways to structure pricing and delivery. Plus: I answer your real-time questions on pricing, live sessions, and blending insurance into your model.

Inside the episode, we'll chat about:

1. The benefits and challenges of running a group program
2. What needs to be in place before you launch
3. Whether you can skip 1:1 and go straight into groups
4. How to build your audience and price your program in a way that actually works

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Podcast Summary

[00:00:00] Welcome + Free Resources at DSC

[00:01:30] Why I’m Talking About Group Programs

[00:03:00] What Is a Group Program, Exactly?

[00:06:00] Island A to Island B: Designing with Outcomes in Mind

[00:08:00] Pros of Group Programs

[00:10:00] Cons of Group Programs (and Why They Flop)

[00:13:00] The Basil, Carrot, Apple Analogy

[00:17:00] Do You Need an Email List? Yes—Here’s Why

[00:19:00] Real Example: Two DSC Members Who Skipped 1:1

[00:21:00] What Makes Someone Ready to Launch a Group Program?

[00:24:00] Community Questions: Insurance & Group Programs

[00:25:00] Hybrid Programs: Group + 1:1 Add-On

[00:27:00] When You Might Want to Wait

[00:29:00] Are Live Sessions Necessary?

[00:32:00] How to Price Your Group Program

[00:35:00] Final Thoughts + Getting Started