There is a better way to boost shopper engagement and grow sales. It begins with building a connected community. Let your customers know that you appreciate and value them.

Most brands spend more time trying to repeatedly re-acquire the same customer as opposed to nurturing their existing shoppers - why promotions are so expensive and ineffective. It’s a lot more effective to convert your existing customers into loyal evangelists. It’s also how you add rocket fuel to your growth while you future proof your brand. 

Everyone is overwhelmed by the pandemic. There is so much noise and confusion. We all want to return to our lives. This creates a unique opportunity for you to differentiate brand from others and stand out from the crowd. You now have the ability to let shoppers know how much you appreciate them. Let them know that you value their input about your brand. Invite them to belong to your connected community. 

A key reason marketing is largely ineffective is because it overlooks your individual customer. Personalization is the future of our industry. Early adopters will gain a significant competitive advantage. It’s as easy as starting a conversation with a new friend and it does not require any complicated algorithm. 

You will learn how to:

• Nurture new customers and make them feel welcome and appreciated
• Thank them for choosing and sharing your brand
• Onboard customers and introduce them to your brand. Share your brand story. 
• Build trust and authority. Shoppers look beyond the four corners of your package. Be transparent and authentic 
• Shoppers value mission-based brands. Invite your customers to partner with you to make a bigger impact. Make it easy for them to help you do more good on their behalf
• Share and perfect new product innovation with your tribe before launching in retail. This will save you valuable time and money. Imagine knowing you have paying customers lined up and waiting for your new products before you launch
• Maximize your trade promotion ROI with a customized rewards program for your loyal tribe and laser targeted promotions at retail
• Check-in with shoppers to learn more about them and the problem you are helping to solve. Learn how your brand has made a difference for them or what more you can do
• Share actionable insights gained from your commented community with retailers - what retailers REALLY want
• Future proof your brand. You don’t “own” the shoppers who buy your brand in retail. Your shoppers are your most valuable asset. You do not have a brand without them. Learn creative ways to boost loyalty and shopper engagement 
• Leverage your connected community to boost sales and profits in traditional retail and on-line 

 

This episode's FREE downloadable guide

Wish You Knew The Advanced Strategies Big Brands Rely On?

True Category Management is the art and the science of getting your products onto more store shelves and into the hands of more shoppers, including online. It includes the advanced strategies that the big brands and big retailers rely on. 

CLICK HERE TO GAIN INSTANT ACCESS TO MY Strategic Selling In A Competitive World Guide

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FREE Trade Promotion ROI Calculator: 

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Download the show notes here:

RetailSolved.com/session221