Social media is big right now. It's so big, you forget things looked very differently even 10 years ago.

When we grow audiences on social media, it's easy to get complacent. But you have to remember that you don't own those platforms. You don't get to make the rules.

Those platforms can change the game on you. When you build your home on someone else's platform, you're at their mercy.

Things will change. It's not a matter of if but when. No platform will be around forever.

What would you do if your biggest social media account was gone tomorrow? Would you survive? How significantly would it affect you?

We talk about planning for when the social landscape changes, building your own platform, pointing people to where your home is, paywalls on the internet and the future of communities.