Most people believe they understand how to nurture prospects into becoming customers. Well, the key word there is "nurture." Most people are talking to everyone with the same message and this is the problem. Today we go deep with Scott Oldford on a framework for marketing that will help you keep each person moving at their individual and personalized pace with your business. Scott is the the founder of Infinitus, who creates marketing systems so that businesses can have a predictable flow of quality leads. We look at the evolution of marketing funnels.