Leo Babauta of Zen Habits writes all about personal branding and why it's hard to rebrand. Episode 221: Personal Branding: Be Aware of Your Pigeonhole - It's Hard to Switch by Leo Babauta of Zen Habits (Brand Awareness). Leo Babauta created Zen Habits, which is about finding simplicity and mindfulness in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, find happiness. The original post is located here:   & in ! and