Have you been tasked with carrying out an SEO audit for your organization? Are you concerned that you aren’t focusing in on the most important SEO metrics when carrying out an SEO audit? Where do you start when you need to carry out at SEO audit in 2019?

Joining us for this episode are 2 great guests…

• AJ Ghergich from Brado.net
• Nik Ranger from Webfirm.com

And here’s what we discuss:

1:00 Guest introductions

2:30 What does an SEO audit aim to achieve?

3:30 Do you set your own goals for each SEO audit or is this something that clients should do?

4:10 Are there different data sources that you use and is there a standard methodology no matter the size of the business?

5:30 Does AJ have a standard methodology?

8:00 Do you involve the client a lot during the production of the audit?

9:20 Does AJ see SEO audits as one-off projects and not something to do on a regular basis?

10:00 How often does Nik do SEO audits for the same client?

11:20 Would Nik say that she does full audits less frequently, but partial audits more frequently?

12:40 Why does AJ do an audit?

13:30 How do you know that you can trust the data that you’re getting from the various tools?

16:50 Does a technical audit need to reflect much more of the user than it used to?

18:10 What 2 things do you need to be successful at SEO?

19:00 What are the most common technical mistakes that an SEO audit should be picking up?

21:05 What are some of the reasons that AJ sees why a website isn’t being fully crawled?

26:00 Out of everything that you uncover in an SEO audit, how do you prioritise what needs to be done first?

30:50 AJ’s actionable tip

33:30 Nik’s actionable tip

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