I talk about a thing a lot of people don't think about: how to design your content.

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Designing your content isn’t something many people think about

They think of content as writing, or blogs, or audio files.

The design of your content is probably more important than your actual content

If it’s boring, people won’t consume

If it’s too long, people won’t consume

If it doesn’t work or looks rubbish, people won’t consume it

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