In this episode I welcome former quarterback turned entrepreneur James Franklin. James shares his journey at the University of Missouri, where I was his strength coach, highlighting the critical role the strength staff played in his development. He details his personal growth and struggles during college, including a series of injuries that impacted his career; and we reflect on the positive, non-aggressive coaching style that helped him thrive in a respectful and effective training environment.

Throughout the episode, Franklin emphasizes the importance of small gestures and encouragement in maintaining motivation during tough times. Concluding with the life lesson, "how you do anything is how you do everything," James stresses the importance of consistent effort and integrity in all areas of life. James Franklin's story underscores the importance of personalized, supportive coaching and the lasting impact of positive mentorship.

Shoutout to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible!