The Infinite Franchisee Show

224. The #1 Mistake NEW Franchisees Make: Underestimating What It Takes to Succeed


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In this eye-opening episode of the Infinite Franchisee® Show, April Porter shares the story of a new franchisee who’s unintentionally setting themselves up for failure — by skipping a critical step prescribed by their franchisor. Using this example, April dives into the root of the problem: the scarcity mindset and lack of financial planning that hold so many business owners back.


Listeners will learn:

  • Why following your franchisor’s proven model from day one is key to faster profitability

  • How to calculate exactly how much working capital you really need before launching

  • The danger of trying to “earn enough” before making vital hires

  • How to build a realistic pro forma and financing plan to avoid running out of cash

  • Why fear-based decision-making slows your growth and limits your potential


April also breaks down the difference between borrowing to survive and borrowing to scale — explaining how the right kind of financing can accelerate your success and protect your personal life from unnecessary financial stress.


  • Learn more about the Infinite Franchisee® Conference

  • Get coaching and resources from Secretsos™


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The Infinite Franchisee ShowBy April Porter

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