The Restaurant Report

225. Is Better For You The Trend for 2023


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In this podcast, we had a chance to dive deep into trends and styles for 2023 with Steve Schulze, the CEO of Nékter Juice Bar. Our conversation dove into the company's growth and what seems to be evolving into a new era for restaurants around consumer satisfaction and how the next generations perceive eating out.

The big analysis is that many shifts are starting to take aim at what has been a very favorable industry. With labor woes, price hikes, and service standards dropping - this is all beginning to be recognized by the next generation of consumers. Steve and I had a chance to dive into this idea of how restaurants need to address a new shift in the coming years.

Nékter Juice Bar is one of the most successful concepts in the better-for-you segment. In addition to low build-out costs and competitive franchise fees, they have a full support and training program. While marketing services are at an equal level to other franchise systems of this size, they do have a high-performing customer sentiment rating on our Foodable Labs Restaurant Rating. We believe this may be driven by a healthy consumer and sentiment-driven for those who are looking to correct their lifestyle choices.
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