The restaurant industry is grappling with a significant shift in consumer behavior, particularly among Generation Z, as traditional loyalty programs and marketing strategies lose effectiveness. The "Rock My Restaurant" podcast discusses how emerging technologies like blockchain, AI, and AR/VR, along with gaming integrations, could revolutionize brand engagement and loyalty for younger consumers. While some major brands are experimenting with these approaches, many restaurant executives remain hesitant. The hosts emphasize the need for authenticity, personalization, and emotional connections in loyalty programs, suggesting that brands must adapt to create more engaging, community-driven experiences to remain relevant to Gen Z consumers.
FutureOfLoyalty #GenZMarketing #RestaurantTech
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