#490 - The Death of Discounts (ENCORE)
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When you DISCOUNT your food, you're marketing with just one assumption... that the only reason people aren't coming to you is because of the cost. And that couldn't be more wrong. People don't patronize your restaurant for tons of reasons:
They don't like the foodThey're not in the mood for that food tonightThe service is badThey're not in the mood for that kind of vibe tonightIt's inconvenient to get to youThey don't have enough time for the full experienceYou're not top of find when it's time for the to decide where to eat!!!Stop discounting and start marketing with authority.
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