Restaurant Rockstars Podcast

In this episode of the Restaurant Rockstars Podcast I speak with Mr. Sebastian Stahl, a marketing expert, the founder of Breadth Marketing Agency and author of 'Restaurant Marketing Insider.'

We discuss common marketing mistakes made by restaurants, the importance of effective staff training as brand ambassadors, and the need for trackable marketing. We also cover the significance of running a restaurant as a business with foundational systems such as cost controls, maximizing profit, and delivering a consistent brand experience.

Sebastian shares insights on positioning, branding, and loyalty programs, and emphasizes the need for strategic and measurable marketing campaigns. After listening to this episode, you will gain valuable advice on creating a strong restaurant brand and effective marketing strategies.

Listen as Sebastian advises and informs on everything restaurant marketing including:

• Why restaurants are continuing to fail in record numbers

• The Impressions that undermine your brand and mistakes restaurants make

• What’s “Positioning” all about

• How to stay relevant with today’s diners

• A marketing rule of thumb for spending as a percentage of sales

• Social Media what to post, where, when and how often

• The importance and how to’s of Promotions

• Loyalty programs and building your restaurant repeat business

Marketing is important, but not at the expense of Profit. Your restaurant needs both. My Restaurant Profit Maximizer course will show you immediately actionable ways you can boost your restaurant’s bottom line!

Get it at www.restaurantrockstars.com/profitmaximizer

It’s a restaurant Game-Changer.

Now go ROCK YOUR Restaurant!

Roger

Connect with our guest:

His podcast: https://restaurantleadersunplugged.buzzsprout.com/

His book: https://a.co/d/4Jo37qP

Social media links: Instagram, LinkedIn

https://breadthmarketing.com

Thank you to our sponsors:

Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. https://www.rti-inc.com or call 866-399-3639 to get started today.

UberDirect: With Uber Direct, you take orders on your website, app or by phone. Then, drivers from Uber’s courier network pick them up from your place and deliver them to your customer’s doorstep. Delivery just got better with Uber Direct.

Learn more at https://www.uberdirect.com

Sculpture Hospitality are your restaurant’s Food & Beverage Inventory experts. Don’t leave thousands of dollars in Profit to chance when there is a simple Inventory system! Sculpture Hospitality don’t just manage your inventory, they give you a clear picture of your restaurant’s profitability. Get a no obligation FREE Inventory Consult at https://SculptureHospitality.com/rockstar

TerraSlate menus are waterproof, rip-proof, antimicrobial and easy to clean. They ship to every state and over a hundred countries with a fast 1-day turnaround and Free overnight shipping. Get your menus from TerraSlate at https://terraslate.com

In this episode of the Restaurant Rockstars podcast, I welcome Chef Albert Di Meglio of Barano in Brooklyn, NY. Chef Albert has worked for some of the most acclaimed and successful restaurants. This episode is all about key-learnings and best practices.

Learn the Top 3 Restaurant Profit Killers and how to fix them FREE DOWNLOAD:

https://restaurantrockstars.com/profits/

The Restaurant Academy Training System

We will train you and your entire team to up level your business, maximize sales and optimize profits - Join the Restaurant Academy: https://restaurantrockstars.com/joinacademy

Connect with us on Social Media:

LinkedIn: https://www.linkedin.com/in/roger-beaudoin-21590016

Facebook: https://www.facebook.com/restaurantrockstars/

Instagram: https://www.instagram.com/restaurantrockstars

X: https://twitter.com/RestaurantRock1

Connect with our guest:

• Barano - @baranobk

• Chef Albert - @AlDiMeglio

• https://www.baranobk.com

Thank you to our sponsors:

TerraSlate menus are waterproof, rip-proof, antimicrobial and easy to clean. They ship to every state and over a hundred countries with a fast 1 day turnaround and Free overnight shipping. Get your menus from TerraSlate at https://terraslate.com

Sculpture Hospitality are your restaurant’s Food & Beverage Inventory experts. Don’t leave thousands of dollars in Profit to chance when there is a simple Inventory system! Sculpture Hospitality don’t just manage your inventory, they give you a clear picture of your restaurant’s profitability. Get a no obligation FREE Inventory Consult at https://SculptureHospitality.com/rockstar

UberDirect: With Uber Direct, you take orders on your website, app or by phone. Then, drivers from Uber’s courier network pick them up from your place and deliver them to your customer’s doorstep. Delivery just got better with Uber Direct.

Learn more at https://www.uberdirect.com

Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. https://www.rti-inc.com or call 866-399-3639 to get started today.

Learn the Top 3 Restaurant Profit Killers and how to fix them FREE DOWNLOAD: https://restaurantrockstars.com/profits/

In this episode of the Restaurant Rockstars podcast, I’m speaking with John Issa a 29 year hospitality veteran, co-owner and partner in the highly diversified INVIC2S Hospitality Group in DC. INVIC2S operates a bakery, beer garden, sports bar, niteclub and craft cocktail bar.

Listen as John shares:

• How he learned to let go of Micromanaging to become a true inspired leader

• The consistent experiences and unique concepts that set their group apart

• Team Building, Staff Development and Culture with a Family feel

• Remaining objective about the business with “eyes on the prize”

• Critical decisions, big wins and fails

• Marketing, Hooks & finding Influencers

And importantly, “Cross Promotion”, loyalty and keeping guests patronizing their different concepts.

Don’t miss this episode!

Speaking of Team Building, the Restaurant Rockstars Academy provides a framework to lead, establish accountability and motivate your team to move your business and profits to new levels of success. You can assign lessons to any team-member, track their progress and watch them grow your business. Check it out now at:

https://restaurantrockstars.com/joinacademy/

Now go out there and Rock YOUR Restaurant!

Roger

Connect with our guest:

@publicbarlivedc, @saufhausbiergarten, @daspretzelhaus and @invic2s_group

Thank you to our sponsors:

Sculpture Hospitality are your restaurant’s Food & Beverage Inventory experts. Don’t leave thousands of dollars in Profit to chance when there is a simple Inventory system! Sculpture Hospitality don’t just manage your inventory, they give you a clear picture of your restaurant’s profitability. Get a no obligation FREE Inventory Consult at https://SculptureHospitality.com/rockstar

UberDirect: With Uber Direct, you take orders on your website, app or by phone. Then, drivers from Uber’s courier network pick them up from your place and deliver them to your customer’s doorstep. Delivery just got better with Uber Direct.

Learn more at https://www.uberdirect.com

Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. https://www.rti-inc.com or call 866-399-3639 to get started today.

TerraSlate menus are waterproof, rip-proof, antimicrobial and easy to clean. They ship to every state and over a hundred countries with a fast 1 day turnaround and Free overnight shipping. Get your menus from TerraSlate at https://terraslate.com

In this episode of the Restaurant Rockstars Podcast, I speak with Michel Falcon, a restaurateur and entrepreneur behind the multiple location Brasa Peruvian Kitchen. Michel has a very different and fresh take on company culture and restaurant teamwork. In these times of staffing shortages and challenges, Michel’s approach just may be the way forward.

Learn the Top 3 Restaurant Profit Killers and how to fix them FREE DOWNLOAD:

https://restaurantrockstars.com/profits/

The Restaurant Academy Training System

We will train you and your entire team to up level your business, maximize sales and optimize profits - Join the Restaurant Academy: https://restaurantrockstars.com/joinacademy

Connect with us on Social Media:

LinkedIn: https://www.linkedin.com/in/roger-beaudoin-21590016

Facebook: https://www.facebook.com/restaurantrockstars/

Instagram: https://www.instagram.com/restaurantrockstars

X: https://twitter.com/RestaurantRock1

Subscribe to the Restaurant Rockstars Podcast:

iTunes - https://apple.co/2WaKyqV

Spotify - https://spoti.fi/3xGuOd0

Google - https://bit.ly/2VM10P1

Stitcher - https://bit.ly/3iFGAAb

Soundcloud - https://bit.ly/3lYBhho

YouTube - https://www.youtube.com/@RestaurantRockstars

Ask Roger a Question or Share a Restaurant story with us:

https://www.speakpipe.com/RestaurantRockstars

#hospitality #podcast #restaurantmanagement #successfulbusiness #restaurantindustry #companyculture #recruiting #restauranttips #restaurant #restaurants

Make no mistake, there is a strategy behind designing a great restaurant menu. Whether your current menu needs refreshing or your soon to open your first place, this is your episode. The discussion highlights the art of effective menu strategy, covering topics like fonts, color choices, practical tips on optimizing menu items, enhancing profitability, and the benefits of separate beverage and kids' menus.

Learn the Top 3 Restaurant Profit Killers and how to fix them FREE DOWNLOAD:

https://restaurantrockstars.com/profits/

The Restaurant Academy Training System

We will train you and your entire team to up level your business, maximize sales and optimize profits - Join the Restaurant Academy: https://restaurantrockstars.com/joinacademy

Connect with us on Social Media:

LinkedIn: https://www.linkedin.com/in/roger-beaudoin-21590016

Facebook: https://www.facebook.com/restaurantrockstars/

Instagram: https://www.instagram.com/restaurantrockstars

X: https://twitter.com/RestaurantRock1

Connect with our guest:

https://terraslatepaper.com

Linked In Personal: https://www.linkedin.com/in/kyleewing/

LinkedIn Business: https://www.linkedin.com/company/terraslate-paper

Instagram: @terraslatepaper

Facebook: https://www.facebook.com/terraslatepaper/

Thank you to our sponsors:

TerraSlate menus are waterproof, rip-proof, antimicrobial and easy to clean. They ship to every state and over a hundred countries with a fast 1-day turnaround and Free overnight shipping. Get your menus from TerraSlate at https://terraslate.com

Restaurant Equippers: Top equipment brands, extensive inventory, everyday low prices, and 60 years serving independent food service operators. Only at https://www.equippers.com/

UberDirect: With Uber Direct, you take orders on your website, app or by phone. Then, drivers from Uber’s courier network pick them up from your place and deliver them to your customer’s doorstep. Delivery just got better with Uber Direct.

Learn more at https://www.uberdirect.com

Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. https://www.rti-inc.com or call 866-399-3639 to get started today.

In this episode of the Restaurant Rockstars podcast, I welcome Jamie Kenyon, Executive Chef and Partner of Bottino in New York City.

He discusses his career progression, beginning with French cuisine and transitioning into Italian, highlighting the influence of mentors.

Jamie emphasizes the importance of hard work, continuous learning, and the pivotal role of his dedicated team. Additionally, he touches on his leadership and hiring philosophy, focusing on attitude over experience. Jamie also shares insights on maintaining a restaurant's popularity through social media, the significance of menu changes, and the intriguing operation of pop-up restaurants.

Show Notes: https://bit.ly/E412RRP

Learn the Top 3 Restaurant Profit Killers and how to fix them FREE DOWNLOAD: https://restaurantrockstars.com/profits/

The Restaurant Academy Training System

We will train you and your entire team to up level your business, maximize sales and optimize profits - Join the Restaurant Academy: https://restaurantrockstars.com/joinacademy

Connect with us on Social Media:

LinkedIn: https://www.linkedin.com/in/roger-beaudoin-21590016

Facebook: https://www.facebook.com/restaurantrockstars/

Instagram: https://www.instagram.com/restaurantrockstars

X: https://twitter.com/RestaurantRock1

Connect with our guest:

@chefjamiekenyon

https://www.bottinonyc.com

For information about sponsoring the podcast email: [email protected]

Join host Roger Beaudoin on the Restaurant Rockstars Podcast as he sits down with Rich Clark, co-founder of C&S Restaurant Group, to discuss the secrets to staying competitive in Atlanta's bustling restaurant scene. Rich shares insights into overcoming challenges like inflation, labor costs, and growing a successful restaurant team. Discover how his unique journey in the hospitality industry, from humble beginnings to managing high-end eateries, shaped his approach to leadership and profitability. Learn about strategic marketing, navigating the complexities of managing multiple restaurants, and Rich's vision for future growth. This episode is packed with valuable lessons for restaurateurs looking to enhance their operations and customer experience.

Rock Your Restaurant - Enroll Your Team in the Restaurant Academy:

We will train your entire team to up level your business, maximize sales and optimize profits - Join the Restaurant Academy: https://restaurantrockstars.com/joinacademy

Connect with us on Social Media:

LinkedIn: https://www.linkedin.com/in/roger-beaudoin-21590016

Facebook: https://www.facebook.com/restaurantrockstars/

Instagram: https://www.instagram.com/restaurantrockstars

X: https://twitter.com/RestaurantRock1

Thank you to our sponsors:

Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. https://www.rti-inc.com or call 866-399-3639 to get started today.

UberDirect: With Uber Direct, you take orders on your website, app or by phone. Then, drivers from Uber’s courier network pick them up from your place and deliver them to your customer’s doorstep. Delivery just got better with Uber Direct.

Learn more at https://www.uberdirect.com

Restaurant Equippers: Top equipment brands, extensive inventory, everyday low prices, and 60 years serving independent food service operators. Only at https://www.equippers.com/

TerraSlate menus are waterproof, rip-proof, antimicrobial and easy to clean. They ship to every state and over a hundred countries with a fast 1 day turnaround and Free overnight shipping. Get your menus from TerraSlate at https://terraslate.com

Connect with our guest:

https://www.instagram.com/candsseafood

https://www.candsoysterbar.com

http://www.candschowderhouse.com/about.html

In this episode of the Restaurant Rockstars podcast, I speak with Dan & Conor Sullivan, , the brothers behind Bumpa's.

Hear their story of leaving corporate jobs to pursue a family-inspired vision, the challenges they faced (including opening during the COVID-19 pandemic), and the key factors that have made Bumpa's a beloved local establishment.

From embodying their grandfather's spirit to navigating financial hurdles and creating an inviting atmosphere, discover the elements that contribute to their success in one of America’s most competitive food cities.

Plus, get a sneak peek into their future plans and community-driven events. Don't miss out on their insightful journey and tips for running a thriving restaurant!

Check out my my short but effective mini masterclass: The “Restaurant Profit Maximizer” can do just that and transform your business to money-making powerhouse! www.restaurantrockstars.com/profitmaximizer

Connect with our guest:

Instagram: @bumpas_chs

Facebook: facebook.com/bumpaschs

Website: bumpas-chs.com

Thank you to our sponsors:

The Restaurant Academy: Everything you need to know to optimize profits, maximize sales and train your team in restaurant fundamentals! https://restaurantrockstars.com/joinacademy/

TerraSlate menus are waterproof, rip-proof, antimicrobial and easy to clean. They ship to every state and over a hundred countries with a fast 1 day turnaround and Free overnight shipping. Get your menus from TerraSlate at https://terraslate.com

Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. https://www.rti-inc.com or call 866-399-3639 to get started today.

Restaurant Equippers: Top equipment brands, extensive inventory, everyday low prices, and 60 years serving independent food service operators. Only at https://www.equippers.com/

UberDirect: With Uber Direct, you take orders on your website, app or by phone. Then, drivers from Uber’s courier network pick them up from your place and deliver them to your customer’s doorstep. Delivery just got better with Uber Direct. Learn more at https://www.uberdirect.com

In this episode of the Restaurant Rockstars podcast, I welcome Chef Julian Medina. We discuss his restaurant portfolio, his leadership style and team culture as well as: how he monitors critical restaurant numbers, how he maintains and grows margins, some of his best practices and even his appearance on “Iron Chef America”.

Thank you to our sponsors:

The Restaurant Academy: Everything you need to know to optimize profits, maximize sales and train your team in restaurant fundamentals! https://restaurantrockstars.com/joinacademy/

UberDirect: With Uber Direct, you take orders on your website, app or by phone. Then, drivers from Uber’s courier network pick them up from your place and deliver them to your customer’s doorstep. Delivery just got better with Uber Direct.

Learn more at https://www.uberdirect.com

Restaurant Equippers: Top equipment brands, extensive inventory, everyday low prices, and 60 years serving independent food service operators. Only at https://www.equippers.com/

TerraSlate menus are waterproof, rip-proof, antimicrobial and easy to clean. They ship to every state and over a hundred countries with a fast 1 day turnaround and Free overnight shipping. Get your menus from TerraSlate at https://terraslate.com

Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. https://www.rti-inc.com or call 866-399-3639 to get started today.

Connect with our guest:

Instagram: https://www.instagram.com/chefmedinanyc/

https://www.chefmedina.com

Learn the Top 3 Restaurant Profit Killers and how to fix them FREE DOWNLOAD:

https://restaurantrockstars.com/profits/

Connect with us on Social Media:

LinkedIn: https://www.linkedin.com/in/roger-beaudoin-21590016

Facebook: https://www.facebook.com/restaurantrockstars/

Instagram: https://www.instagram.com/restaurantrockstars

X: https://twitter.com/RestaurantRock1

Ryan discusses the importance of automation and engineering in enhancing kitchen safety and efficiency. Learn about Total Oil Management and Auto Mist, services designed to streamline oil handling and hood cleaning, respectively. Discover how these technologies reduce risks, save costs, and improve overall kitchen operations.

Stay tuned for insights on how these solutions benefit both large chains and independent operators, and how they contribute to environmental sustainability through renewable energy.

Thank you to our sponsors:

The Restaurant Academy: Everything you need to know to optimize profits, maximize sales and train your team in restaurant fundamentals! https://restaurantrockstars.com/joinacademy/

Restaurant Technologies: takes care of your fry oil challenges. They handle everything end-to-end from delivering, filtering monitoring, collecting, and recycling your waste cooking oil. Restaurant Technologies customers save 10-15% on their insurance premiums and even get bonuses for any new customer referrals. https://www.rti-inc.com or call 866-399-3639 to get started today.

TerraSlate menus are waterproof, rip-proof, antimicrobial and easy to clean. They ship to every state and over a hundred countries with a fast 1 day turnaround and Free overnight shipping. Get your menus from TerraSlate at https://terraslate.com

UberDirect: With Uber Direct, you take orders on your website, app or by phone. Then, drivers from Uber’s courier network pick them up from your place and deliver them to your customer’s doorstep. Delivery just got better with Uber Direct.

Learn more at https://www.uberdirect.com

Restaurant Equippers: Top equipment brands, extensive inventory, everyday low prices, and 60 years serving independent food service operators. Only at https://www.equippers.com/

Learn the Top 3 Restaurant Profit Killers and how to fix them FREE DOWNLOAD:

https://restaurantrockstars.com/profits/

Rock Your Restaurant - Enroll Your Team in the Restaurant Academy:

We will train your entire team to up level your business, maximize sales and optimize profits - Join the Restaurant Academy: https://restaurantrockstars.com/joinacademy

Connect with us on Social Media:

LinkedIn: https://www.linkedin.com/in/roger-beaudoin-21590016

Facebook: https://www.facebook.com/restaurantrockstars/

Instagram: https://www.instagram.com/restaurantrockstars

X: https://twitter.com/RestaurantRock1