Send me a Text Message. I'd love to hear from you.

Think your restaurant’s marketing is all about posting on Instagram? Think again.

The secret to thriving in today’s competitive restaurant scene lies in leveraging the right mix of strategies and tools to connect with your audience, build your brand, and fill seats—all while staying ahead of the curve.

Our discussion dives into the crucial role of marketing in the restaurant industry, emphasizing the range of effective strategies operators should adopt beyond just social media.

One powerful way to level up your marketing game is by integrating advanced restaurant technologies. Tools like Restaurant Technologies help streamline your operations and provide valuable data that can be repurposed into effective marketing materials, from cost-saving sustainability initiatives to unique back-of-house stories that captivate customers and boost your brand's appeal.

In this episode, we explore essential topics like the importance of customer data, differences between PR and marketing strategies, realistic budgeting for marketing, and actionable insights for independent restaurant owners. 

• Importance of understanding the diverse channels of marketing 
• Role of customer data in effective marketing strategies 
• Differences between marketing agencies and PR firms 
• Crafting a targeted email marketing strategy 
• Realistic marketing budget allocation for restaurants 
• Building strong brand awareness before opening 
• Importance of adaptability in marketing approaches

Resources:
Sebastian Stahl
Breadth Marketing
The Hospitality Leader's Roadmap

More from Christin:

Curious about one-on-one coaching or leadership workshops? Click this link to schedule a 15 minute strategy session.

Podcast Production: https://www.lconnorvoice.com/

Send me a Text Message. I'd love to hear from you.

What would you do if you could redefine success on your own terms?

Clara Capano, an inspirational speaker and entrepreneur, joins us to share her captivating journey from the monotony of corporate life to the exhilarating world of entrepreneurship. Clara talks candidly about how she transformed her passion for coaching into a thriving business, Capano Speaking and Training, and the profound sense of freedom and fulfillment that followed. She opens up about leaving behind burnout and embracing a life aligned with her values—betting on herself and finding energy in her work every day.

Chapters:
00:00:08 - Redefining Success

00:08:53 - Evolving Business Strategy and Sustainability

00:19:28 - Creative Journey in Writing and Media

00:25:27 - Empowering Women in Business

We also explore the evolution of success beyond just ticking off tasks or collecting accolades. Clara recounts her pivotal "moment of clarity," which reshaped her understanding of true success and led to a business model that accommodates her life as a single mom. Her story is a testament to the power of adaptability and the importance of being present, whether it’s shifting to group coaching or crafting a financial strategy that sustains growth through challenging times. Clara's insights provide valuable lessons for anyone striving to balance personal circumstances with professional ambitions.

The episode takes an inspiring turn into the creative realms of writing and media. Clara shares her path as an author and show host, starting from a childhood tale of a magical unicorn to impactful books like "Find Your Focus 52 Weeks of Clarity" and "The Mother of All Success Manuals." Her work supports both working moms and foundations for survivors of human trafficking. We wrap up by celebrating Clara's dedication to empowering women in business, with her resources, courses, and speaking engagements offering a beacon of hope and motivation for those looking to align their goals with their values. Listen as Clara Capano’s story resonates with clarity and courage, inspiring you to redefine success in your life.

Resources:
Clara Capano
The Hospitality Leader's Roadmap: Move from Ordinary to Extraordinary

More from Christin:

Curious about one-on-one coaching or leadership workshops? Click this link to schedule a 15 minute strategy session.

Podcast Production: https://www.lconnorvoice.com/

Send me a Text Message. I'd love to hear from you.

This episode will tell you how you can cut COGS and save hours of labor per week at the same time.

Unlock the secrets to revolutionizing your restaurant operations with Angelo Esposito, the trailblazing co-founder and CEO of Wisk AI. Discover how Angelo's passion for hospitality and technology led to the creation of a game-changing inventory management platform that is turning heads in the hospitality industry. Learn how Wisk AI empowers restaurant operators to streamline processes, slash costs, and boost profits, all while providing smart, actionable insights. Angelo shares an inspiring entrepreneurial journey that began with a simple yet powerful idea: transforming traditional inventory methods into a seamless, user-friendly system.

Chapters:
00:00:08 - Entrepreneurship and Wisk AI Interview

00:12:47 - Revolutionizing Inventory Management in Hospitality

00:18:05 - Building and Adapting Tech Products

00:24:45 - Optimizing Restaurant Cost Management

00:29:43- Streamlining Beverage and Food Inventory Management

00:40:42 - Enhancing Hospitality Operations With WISK

Explore the fascinating birth of Wisk and its evolution from tackling the inefficiencies of liquor inventory to mastering comprehensive food management. Angelo sheds light on the critical role of customer feedback in product development and the importance of resilience and adaptability in the competitive restaurant technology space. From the initial groundwork of building a database of bottle weights to integrating cutting-edge technology with existing systems, Wisk AI has continually adapted to meet the dynamic needs of the industry. Angelo's insights into minimizing labor and cost of goods highlight how Wisk is optimizing restaurant cost management and enhancing operational efficiency.

Join us as we walk through Wisk's robust setup process, tailored to reduce losses and improve user experiences in both bar and restaurant settings. From seamless inventory scanning to advanced recipe management, Angelo explains how Wisk's customer-centric approach is redefining hospitality operations. With a steadfast commitment to exceptional customer support and a vision to automate processes for even greater value, Wisk AI is poised to become the virtual assistant every restaurateur needs. Whether you're a hospitality professional or a tech enthusiast, this episode is packed with valuable insights and strategies to elevate your business to new heights.

Resources:
WISK 
Angelo Esposito
Hendrick's Gin

More from Christin:

Curious about one-on-one coaching or leadership workshops? Click this link to schedule a 15 minute strategy session.

Podcast Production: https://www.lconnorvoice.com/

Send me a Text Message. I'd love to hear from you.

What if the obstacles you face are actually the building blocks to success?

This is what we will demonstrate for you during today's introduction to group coaching.

Join us as we explore this empowering idea through the experiences of Kimberly, a former operations professional who transformed her career in the fast-paced world of hospitality into a thriving online business. In this episode, we promise to unravel the essentials of restaurant leadership coaching and the profound benefits of group coaching. You'll discover how slowing down, enhancing self-awareness, and creating a clear vision can help hospitality leaders harness their unique skills to tackle challenges head-on.

We journey into the heart of self-discovery, addressing internal battles such as self-sabotage and undiagnosed ADHD. Through compelling stories of overcoming adversity and addiction, we share insights on transforming past fears into growth opportunities. Our conversation draws on personal experiences to highlight the courage required to trust oneself, create meaningful projects, and turn dreams into reality. Prepare to be inspired by the power of storytelling and the art of workshops in reshaping one's life and legacy.

The spotlight on Henal is one of resilience and reinvention as we follow his path from chef to certified life coach. Through personal tales of heartbreak and addiction, we underscore the importance of honesty and the transformative potential of embracing one’s story. You'll learn how listening, patience, and community support can facilitate change, and why it's never too late to embark on a new journey. By the episode's end, we hope you'll see your unique story as a potent asset for both personal and professional growth. Join us for an episode filled with heart, hope, and the pursuit of happiness in hospitality leadership.

Enrollment is now open for The Hospitality Leadership Mastery Group. 6 people will be chosen for this 6 month program and the next enrollment will happen in May. If you are ready to invest in your leadership and surround yourself with a network of like-minded leaders in the industry, join us.

For more information, visit christinmarvin.com/groupcoaching

More from Christin:

Curious about one-on-one coaching or leadership workshops? Click this link to schedule a 15 minute strategy session.

Podcast Production: https://www.lconnorvoice.com/

Send me a Text Message. I'd love to hear from you.

"Say yes and figure it out later." -Christian J Fischer

Meet Christian J Fischer, affectionately known as the Disruptive Chef, as he recounts his extraordinary journey from a medical school hopeful to a culinary entrepreneur managing a diverse empire. Christian's tale isn't just about building businesses; it's about reshaping leadership in the hospitality industry. With insights from MasterChef Karl Fuerdinger, Christian's experience highlights the potent mix of mentorship, creativity, and strategic planning that has fueled his success.

Chapters:
00:00:08 - Building a Restaurant Empire

00:11:36 - Transforming Leadership in the Hospitality Industry

00:15:07 - From Motorcycle Accident to Restaurant Empire

00:27:03 - Building Successful Businesses Through Collaboration

00:37:06 - Building a Business Through Writing Books

00:44:11 - Building Business Through Book Publishing

00:52:52- Journey in Hospitality Industry Creation

Christian's narrative is one of resilience and innovation, showcasing his ability to adapt and thrive under pressure. After a severe motorcycle accident, Christian defied expectations by channeling his energy into the restaurant industry. From setting up a simple yet popular salad bar in Austria to partnering with global giant Nestle, Christian’s strategic acumen shines. His journey underscores the importance of making smart decisions, like hiring finance experts early on and crafting a profit-sharing model that empowered his team during the pandemic.

Beyond the kitchen, Christian is a testament to the power of collaboration and creative business ventures, including plant-based foods and book publishing. His ventures extend to consulting, digital media, and even a talent agency, each contributing to his growing influence. By sharing his story, Christian inspires listeners not just to dream big but to act wisely, leveraging unexpected opportunities and the wisdom of industry mentors. Connect with Christian on social media and his website for more insights into his journey and see how his experiences can inspire your path in the hospitality world.

Resources:
Christian Fischer
Disruptive Chef
Nestle
The Hospitality Leader's Roadmap: Move from Ordinary to Extraordinary

More from Christin:

Curious about one-on-one coaching or leadership workshops? Click this link to schedule a 15 minute strategy session.

Podcast Production: https://www.lconnorvoice.com/

Send me a Text Message. I'd love to hear from you.

Join us as Justin Ulrich, VP of Marketing at Evocalize, unpacks the secrets behind successful marketing strategies for restaurant chains. You'll discover how the innovative "Be the Mayor" strategy can boost traffic for independent eateries and learn about Justin's transformative journey from electrician to marketing guru.

Chapters:
00:00:08 - Marketing Strategies and Restaurant Experiences

00:11:32 - Building Relationships in Hospitality Industry

00:18:43 -Building Community Relationships for Marketing

00:24:54 -Innovative Marketing Automation Technology

In this episode, we highlight the pivotal role of genuine relationships in the hospitality industry. Justin shares his experiences in transitioning from B2C marketing with Polaris Razor back to the SaaS world and eventually returning to hospitality with Evocalize. Discover how storytelling and authentic human connections can significantly impact marketing success, moving beyond traditional sales funnels. Justin also shares practical strategies for amplifying stories and engaging with communities, offering valuable tips for independent restaurant groups and larger chains navigating the competitive landscape.

Uncover the power of community relationships in marketing as we explore the effectiveness of engaging with local events and businesses. Learn how Evocalize automates local digital marketing efforts. We dive into cutting-edge marketing automation technology, such as inventory-triggered advertising, that optimizes ad performance for businesses. This episode is brimming with actionable insights and innovative solutions tailored for anyone looking to enhance their marketing efforts in the hospitality industry.

Resources:
Justin Ulrich
Evocalize

More from Christin:

Curious about one-on-one coaching or leadership workshops? Click this link to schedule a 15 minute strategy session.

Podcast Production: https://www.lconnorvoice.com/

Send me a Text Message. I'd love to hear from you.

This is what happens when a visionary restaurateur decides to reshape the dining landscape through sustainability and employee empowerment.

Justin Cucci, the mastermind behind Denver's Edible Beats, shares his inspiring journey from a single venue to five unique culinary hotspots. Raised amidst the iconic ambiance of New York's Waverly Inn, Justin brings lessons of authentic hospitality and historic preservation to the forefront, transforming unlikely spaces, like brothels and mortuaries, into thriving dining experiences. Join us as we explore Justin's creative process, which embraces sustainability by repurposing materials and crafting environments that strike an emotional chord with diners.

Chapters:
00:00:08 - Success in the Restaurant Industry

00:11:19 - Sustainable Design and Storytelling in Restaurants

00:18:17 - Building a Collaborative Restaurant Culture

00:28:01 - Employee Stock Ownership Plan Implementation

00:37:10 - ESOP Impact on Leadership and Staff

00:43:13 - Evolving and Adapting in Restaurants

Listen in as we uncover the magic of intentional design, where vintage and eclectic elements coalesce to tell a story that resonates with history and character. Justin's commitment to sustainability extends beyond decor, encompassing a philosophy of finding rather than buying, and creating spaces that feel as personal as a beloved song. His approach not only revolutionizes restaurant aesthetics but also fosters a genuine connection with guests, reflecting the synergistic potential of design, hospitality, and sustainability.

Discover the power of an Employee Stock Ownership Plan (ESOP) in transforming business culture. Justin explains how this model aligns the success of Edible Beats with its employees, cultivating a sense of shared ownership and accountability. As we navigate the challenges of the evolving restaurant industry, from technological advancements to rising minimum wages, Justin's insights reveal the perseverance and vision needed to maintain integrity and success. This episode offers a deep dive into a restaurateur's dream of creating meaningful experiences while nurturing a devoted team in a dynamic industry landscape.

Resources:
Waverly Inn-New York
Edible Beats
Linger
Root Down
Ophelias

More from Christin:

Curious about one-on-one coaching or leadership workshops? Click this link to schedule a 15 minute strategy session.

Podcast Production: https://www.lconnorvoice.com/

Send me a Text Message. I'd love to hear from you.

This is how restaurants can prepare for the event of the year that has the 2nd largest impact on the city of Tucson.

Discover how the legendary Snoop Dogg's headline performance on December 28th is set to electrify the city's restaurant scene. As the only bowl that donates all proceeds to charity, the Arizona Bowl has contributed $5 million to over 70 local organizations, and Eric is here to unpack the ripple effect on local hotels, eateries, and the broader community. We also spill the beans on the best culinary hotspots for visiting fans looking to taste the essence of Tucson.

Chapters:
00:00:08 - Southern Arizona Bowl Impact on Restaurants

00:09:17 - Tucson Restaurant Promotion for National Event

00:22:31 - Restaurant Industry Excitement for Future Bowls

But that's not all—Tucson's unique festivities are drawing national attention, and we're here to celebrate! From the viral Taco Touchdown to the much-anticipated Taco Bell New Year's Eve Bowl Bash, there's no shortage of excitement. Eric and I chat about how the restaurant industry is gearing up for a stellar bowl season, with plans that make 2024 a standout year. With silent discos and family-friendly events on the horizon, you'll want to be part of this unforgettable experience. Tune in to hear how Tucson is transforming into a culinary and entertainment hub, ensuring a bowl season that leaves a lasting impression.

Resources
Snoop Dogg
Arizona Bowl
Gin & Juice
Martha Stewart
Dr. Dre
McDonald's
Hospitality Leader's Roadmap: Move from Ordinary to Extraordinary

More from Christin:

Curious about one-on-one coaching or leadership workshops? Click this link to schedule a 15 minute strategy session.

Podcast Production: https://www.lconnorvoice.com/

Send me a Text Message. I'd love to hear from you.

This is how you prepare for a restaurant opening.

Rocco De Grazia, the passionate owner of Rocco's Little Chicago Pizzeria, brings his Chicago roots to Tucson as he shares his exciting plans to expand and relocate his beloved pizzeria after 26 years of success. Listen as Rocco opens up about his journey from a pizza-rich neighborhood in Chicago to becoming a local legend in Tucson. Discover how his unique culinary vision and lifelong experience in the restaurant industry are setting the stage for a thriving new chapter.

Chapters:
00:00:07 - Rocco's Pizzeria Expansion

00:11:15 - Preparing for Restaurant Opening Day

00:26:48 - Staffing Plan for Restaurant Expansion

00:32:27 - Planning Restaurant Opening and Training

00:42:52 - Restaurant Expansion Strategy

We promise you'll gain insights into the meticulous process of planning a restaurant's grand opening. From crafting a clear vision to navigating challenges with a backward planning approach, we break down the essential strategies that ensure success. Rocco’s hands-on leadership style comes to light as he prepares his team for the big day, focusing on comprehensive training and seamless operations across all facets of the restaurant. Get ready to learn the key role that effective management and server training play in creating an unforgettable dining experience.

Explore the strategic decisions behind Rocco's expansion, from staffing plans to menu enhancements designed to elevate service quality. Rocco shares how he plans to integrate new systems, adapt to layout changes, and maintain food quality, all while keeping his restaurant’s strong reputation intact. Join us in celebrating this milestone, as we discuss the excitement and potential that the new location holds for Rocco's Pizzeria and its cherished community of customers and employees.

Resources:
Rocco's Little Chicago Pizzeria
The Hospitality Leader's Roadmap: Move from Ordinary to Extraordinary

More from Christin:

Curious about one-on-one coaching or leadership workshops? Click this link to schedule a 15 minute strategy session.

Podcast Production: https://www.lconnorvoice.com/

Send me a Text Message. I'd love to hear from you.

What happens when a local breakfast spot in Bisbee, Arizona, transforms into a thriving chain of ten locations?

Join us with Terry Kite and Sean Stone of Bisbee Breakfast Club as we explore their inspiring journey from a single eatery to a beloved regional staple. Terry’s family gave the business a fresh start in 2010, not anticipating expansion, but a stroke of fate and a touch of ambition led them beyond their initial vision. Sean’s arrival as director of operations sparked a pivotal change, bringing in foundational systems and a focus on cultural development that fueled their success. Together, their camaraderie and humor shine as they share the challenges and triumphs of growing a restaurant business.

Throughout the episode, Terry and Sean offer a behind-the-scenes look at the complexities of scaling a restaurant chain, revealing their strategies for maintaining consistency and integrating a strong cultural identity. Discover their ventures beyond the breakfast table, including a coffee roaster, a chili water product, and a collaboration with a local hot sauce maker. They also candidly discuss future expansion plans and the indispensable role of staff development in scaling successfully. Whether you’re an entrepreneur, a foodie, or someone keen on leadership dynamics, this lively conversation is packed with insights that might just spark your own business aspirations.

Resources:
The Hospitality Leader's Roadmap: Move from Ordinary to Extraordinary
Bisbee Breakfast Club
Local First Arizona
Good Food Expo
Chocolate 66

More from Christin:

Curious about one-on-one coaching or leadership workshops? Click this link to schedule a 15 minute strategy session.

Podcast Production: https://www.lconnorvoice.com/