Let’s get something straight right out of the gate.

Restaurants don’t fail because owners are lazy. They fail because owners are focused on the wrong things. Most restaurant people work harder than almost anyone I know. Long hours.

Thin margins. Constant stress. And yet, after all that effort, most owners still struggle to pay themselves, still live month to month, still feel like they’re one bad week away from disaster.

That’s not a work ethic problem. That’s a sales system problem.

Today’s Pep talk is about the Six Sales Pillars.

These are not trends. They’re not hacks. They’re not social media tricks.

They are fundamentals—battle-tested, boring, powerful fundamentals—that control almost every dollar that flows through your restaurant.

If you understand them and apply them, you win.

If you ignore them, nothing else matters.

Today we are going to discuss three reasons why YOU – HAVE NOT - ACHIEVED YOUR GOALS

And - what you can do to turn it around…

Two weeks ago we discussed the 5 C’s…

Five things to avoid – five Things - to NOT do…

Today I want to turn the table – I am going to talk about THINGS - We Absolutely MUST DO…

and the fun part is – they all begin with the letter B.

We all have a core philosophy – a way of seeing the world - a set of ideals that shape what we believe.

These beliefs – guide how we think - how we act and what we do…

Our beliefs become our philosophy - we use this philosophy – to make every decision

Our lives are determined by our philosophy and beliefs and ultimately our actions.

BUT - what if your core beliefs – are wrong… flawed..? distorted..?

What if - everything you think you know – is based on a bad central belief – a flawed core belief system -

warped principles and values..?

Do you ever feel that there is never enough time in a day to do all the things you need to do?

Do you feel like you are behind and will never catch up?

What if I could show you a way – that you could free up 50% of your entire day.

You heard me – 50% OF YOUR DAY!

And have more CREATIVE TIME TO FOCUS ON DOING THE IMPORTANT THINGS…

THE RIGHT THINGS – THE RIGHT WAY

INSTEAD OF HAVING TO ALWAYS HURRY THROUGH…

In fact… I’m am going to make TODAYS PEP TALK - the central pillar to my 2026 Resolution…

And today I am going to share this LIFE CHANGING REVELATION WITH YOU

So you can FREE UP YOUR LIFE and GET A LOT MORE IMPORTANT STUFF DONE …

Personally, I think about Goals… A LOT!

What they should be – and How to set them - and how to achieve them.

Today we will be talking about Goals...

So buckle up… This will be FUN!

Today we are going to talk about things that are sapping your strength and killing your business…

If you are struggling to get to then next level

Or – if your restaurant is circling the drain…

Today’s PEP TALK is for you…

This is Thanksgiving week and I want to take a few minutes to walk you through an exercise of Thanksgiving…

Today we are going to talk deeply about TEAM BUILDING

This is a MUST Listen for every restaurant owner in America…

I saw a really good video on the internets of Mr. Wonderful from Shark Tank

talking about Signal vs Noise.

A FEW YEARS AGO – I heard Steve Job Talk About this…

A few months ago I heard Elon Musk talking about this …

This concept is REALLY RELEVANT - to you today…

I going to break it down and put it to you - in a way that you can use –

TO BUILD A BETTER RESTAURANT