On this week’s Extra Serving, NRN executive editor Alicia Kelso and managing editor Leigh Anne Zinsmeister discuss the latest restaurant industry news, including workforce news at Starbucks and Burger King (along with the monthly jobs report), another potentially game-changing value move at McDonald’s, and major tech updates at Shake Shack. First up is the labor market. The March jobs report showed a slight improvement, with the industry rebounding from February’s losses, but is there enough momentum heading into summer? Burger King seems to think so: It’s going on a hiring spree, expressing an “immediate need” for 60,000 new employees amidst the success of its “Reclaim the Flame” initiative. And Starbucks is hoping for stronger retention with a new bonus structure for baristas, who can now earn up to $1200 extra per year, among other changes. Will it be enough to stave off unions? Alicia and Leigh Anne discuss. Then they turn to McDonald’s, which just shared more details on its new $3 McValue menu launching later this month, intensifying the value wars that began almost two years ago. How low can restaurants really afford to go? Then they talk about Shake Shack’s Project Catalyst, a major tech overhaul including its first loyalty program, AI tools, and modernized kitchen systems as it barrels toward a goal of 1,500 units. In the Quick Fire segment, Alicia and Leigh Anne tackle additional headlines, including Papa Johns’ new sandwich offerings, 7 Brew’s campus expansion, and chains joining the 1,000-unit club.
For more on these stories:
Restaurants claw back some of the jobs lost in February
McDonald’s Under $3 Menu includes at least 10 items
Shake Shack unveils a new tech strategy to drive more growth