Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/

When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to London. As her Hermès planner exploded across the first-class cabin, her mortified seatmate suggested she needed a bag with pockets. "Hermès doesn't make one with pockets," Jane sighed. He replied: "But I am Hermès." Jean-Louis Dumas, head of the luxury empire, watched Jane sketch her dream bag on an airplane vomit bag. Three years later, the first-ever Birkin arrived as a gift… kicking off what would become the most expensive, hard-to-get handbag design in the world. But this hand-stitched masterpiece wasn’t always the ultimate status symbol. The Birkin didn’t fit in the logo-obsessed 1980s, and didn’t truly pop off until it landed a starring role on Sex and the City. Today, Birkins start at $12,000 with impossible waitlists, while the rarest sell for $450,000—more than some houses—and have spawned multi-million-dollar counterfeit rings. 

Discover how Hermès weaponized scarcity to invent the Holy Grail of handbags;  how a luxury product can outperform the stock market; and why the Birkin Bag is the best idea yet.

Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.

Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/

—-----------------------------------------------------

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OR LISTEN: 

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—-----------------------------------------------------

ABOUT US: From the creators of Robinhood Snacks Daily, The Best One Yet (TBOY) is the daily pop-biz news show making today’s top stories your business. 20 minutes on the 3 business, economics, and finance stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritual. Hosted by Jack Crivici-Kramer & Nick Martell.

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/

When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to London. As her Hermès planner exploded across the first-class cabin, her mortified seatmate suggested she needed a bag with pockets. "Hermès doesn't make one with pockets," Jane sighed. He replied: "But I am Hermès." Jean-Louis Dumas, head of the luxury empire, watched Jane sketch her dream bag on an airplane vomit bag. Three years later, the first-ever Birkin arrived as a gift… kicking off what would become the most expensive, hard-to-get handbag design in the world. But this hand-stitched masterpiece wasn’t always the ultimate status symbol. The Birkin didn’t fit in the logo-obsessed 1980s, and didn’t truly pop off until it landed a starring role on Sex and the City. Today, Birkins start at $12,000 with impossible waitlists, while the rarest sell for $450,000—more than some houses—and have spawned multi-million-dollar counterfeit rings. 

Discover how Hermès weaponized scarcity to invent the Holy Grail of handbags;  how a luxury product can outperform the stock market; and why the Birkin Bag is the best idea yet.

Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.

Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/

—-----------------------------------------------------

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

FOR MORE NICK & JACK: 

Newsletter: https://tboypod.com/newsletter 

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ 

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Anything else: https://tboypod.com/ 

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

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Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s already worth $725M. Peter Rahal tells the secrets on how he launched two companies in the same category all before he turned 35. And he shares his latest numbers.

In this interview episode, you’ll hear…

• What the RX Bar founder learned from dealing drugs
• What non-dyslexic people can learn from dyslexics
• The niche RXBar found: paleo bars for CrossFit dudes 
• How to make packaging stand out
• Selling RX Bar to Kellogg for $600m
• Competing against RX Bar with his new venture: David
• The 3 principles of nutrition
• Peter announces David’s revenue numbers 
• Why they made the brand’s packaging gold
• Why David acquired a top secret super protein company: Epogee 
• His biggest failure

PS: Peter’s Linkedin is epic: https://www.linkedin.com/in/peter-rahal-037bba43/

Watch the interview on YouTube: https://www.youtube.com/@tboypod

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

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SOCIALS:

Instagram: https://www.instagram.com/tboypod 

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Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/

Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at least not when Walt Disney pitched the idea. Sure, Walt had revolutionized animation with Steamboat Willie. And he'd had critical successes with classics like Snow White and Bambi. But his studio was nearly bibbidi-bobbidi-bankrupt,. Even so, Walt just wouldn't Let It Go. 

Then, after Cinderella (another of Walt’s “crazy” ideas) hit the bigtime at the box office, Walt had the creative capital to strike a groundbreaking TV deal to fund his park’s construction.

Thanks to Walt's epic vision, relentless eye for detail, and a build-it-in-no-time sprint, Disneyland rose from orange grove backwater to a live-televised opening day spectacle (90 million viewers) — and straight into one of the most chaotic debuts in history. From plumbing problems to gas leaks, this is the story of how the theme park went from Goofy idea to the lynchpin in the Disney empire — and why Disneyland is the best idea yet.

Walt’s brilliant flywheel strategy diagram: https://www.businessinsider.com/1957-drawing-walt-disney-brilliant-strategy-2015-7&sa=D&source=docs&ust=1754403374186600&usg=AOvVaw12ZvO8lMD-GgiyJ1AlbZq9

Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.

Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/

Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at least not when Walt Disney pitched the idea. Sure, Walt had revolutionized animation with Steamboat Willie. And he'd had critical successes with classics like Snow White and Bambi. But his studio was nearly bibbidi-bobbidi-bankrupt,. Even so, Walt just wouldn't Let It Go. 

Then, after Cinderella (another of Walt’s “crazy” ideas) hit the bigtime at the box office, Walt had the creative capital to strike a groundbreaking TV deal to fund his park’s construction.

Thanks to Walt's epic vision, relentless eye for detail, and a build-it-in-no-time sprint, Disneyland rose from orange grove backwater to a live-televised opening day spectacle (90 million viewers) — and straight into one of the most chaotic debuts in history. From plumbing problems to gas leaks, this is the story of how the theme park went from Goofy idea to the lynchpin in the Disney empire — and why Disneyland is the best idea yet.

Walt’s brilliant flywheel strategy diagram: https://www.businessinsider.com/1957-drawing-walt-disney-brilliant-strategy-2015-7&sa=D&source=docs&ust=1754403374186600&usg=AOvVaw12ZvO8lMD-GgiyJ1AlbZq9

Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with — and the bold risk takers who made them go viral.

Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/

—-----------------------------------------------------

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

FOR MORE NICK & JACK: 

Newsletter: https://tboypod.com/newsletter 

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ 

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Anything else: https://tboypod.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Burning Man is the biggest event for billionaires in the world… so why is it losing millions?

The US Gov’t is getting 10% of Intel in exchange for taxpayer $$… Uncle Sam CEO?

Pleasure reading is down 40% in 20 years #ReadingRecession… But Warren Buffett reads 182 books/year.

Plus, the new restaurant trend… is a pregnancy-inducing hamburger.

**And we’re going on vacation and Nick’s having a baby (IBO)! So we have special Bonus Episodes coming everyday to the feed while we’re out-of-studio.**

$TSLA $GOOG $INTC

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 

Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

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YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Equinox is adding AI robot masseuses to 60 of their gym locations… and it’s actually good for the job market.

Robinhood launched football betting predictions… It’s a sports betting QB sneak.

Millennials are dropping up to $147K for 5 years of daycare… It’s the Childcare Tax.

Plus, trying the “9-9-9 Challenge” this weekend?… 9 beers, 9 hotdogs, in 9 baseball innings.

$HOOD $SBUX $JPM

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Disneyland 🏰

Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

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Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Taco Bell is launching a new thing every month… because instant gratification is a recipe.

Hertz is the 2nd biggest car-seller in America… and now it’s on Amazon.

Bilt does credit cards, but also a comedy series? … Roomies is an example of Espionage Advertising.

Plus, there is no “Song of the Summer” for 2025… and we got the numbers to prove it.

$YUM $AMEX $HTZ $AMZN

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Disneyland 🏰 

Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

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SOCIALS:

Instagram: https://www.instagram.com/tboypod 

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YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apple’s next big product is codenamed “Bubble”... And it’s inspired by the Pixar lamp logo.

Italian Marble has never been more in demand… and never more of a family biz.

8 Sleep just raised $100M for a smart mattress cover… but can you capitalize sleep?

Plus, the 1st ever Robot Olympics has a winner… Gold Medal for Bedmaking.

$AAPL $SPY $TSLA

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 🏰Disneyland

Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick is back! And he recaps his health ordeal in the intro. Our 3 stories: 

A $200 posture-correcting bra?... It’s gone viral, and could be Apple’s next acquisition target.

Why are Millennials buying crypto instead of homes?... Because nest eggs are stuck in Bitcoin. 

Chipotle, Cava, & Sweetgreen aren’t fast casual anymore, they’re slow… And the solution lies in the Olive Garden.

Plus, Nick’s back from the hospital… He’s eager to share his prognosis (and 3 stock picks)

$CAVA $CMG $SG $LUL $BTC

Want more business storytelling from us? Check out the latest episode of our weekly deepdive show: The untold origin story of… 🏰Disneyland, The Fantasy that Almost Flopped. 

Subscribe to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/ to listen.

NEWSLETTER:

https://tboypod.com/newsletter 

OUR 2ND SHOW:

Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

NEW LISTENERS

Fill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6

GET ON THE POD: 

Submit a shoutout or fact: https://tboypod.com/shoutouts 

SOCIALS:

Instagram: https://www.instagram.com/tboypod 

TikTok: https://www.tiktok.com/@tboypod

YouTube: https://www.youtube.com/@tboypod 

Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/

Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/

Anything else: https://tboypod.com/ 

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.